Brand Manager

COMPANY - MNC TEA LEAVES MANUFACTURING BRAND

Job Title - Brand Manager

Direct Reporting to: Head – Marketing

JOB PURPOSE -

Develop and manage the complete lifecycle of respective tea portfolio; lead the planning and deployment of annual marketing plan for the portfolio; create expansion in new territories and develop new products; work with sales and other stakeholders to ensure revenue and market share objectives are met, in line with company's overall strategy and goals.

I. KEY RESPONSIBILITIES

· Managing the current, respective portfolio of Tea with execution of 4Ps.

· Steer a wide range of Brand Building Activities, including digital, in the Tea portfolio along with relevant innovations in the space.

· Planning and execution of A&P Spends for the portfolio.

· Full ownership of the portfolio P&L upto Net Contribution.

· Identification of white spaces and development of new products, pricing, packaging, communication and GTM.

· To be a repository of knowledge from a product functionality / application perspective for the respective portfolio.

· Managing and leading cross functional team of Supply Chain, R&D, Production for deployment of various projects on Consumer Promotions, Cost reduction, Packaging innovation etc.

· Cohesive and collaborative working with Trade Marketing for development of inputs to drive and deliver on the Sales, Distribution and Market Share objectives.

· Competitive Analysis – Portfolio benchmarking, pricing comparison, Promotions and Trade inputs etc.

· Working with the Sales Team and relevant stakeholders for driving topline growth basis Sales Trends / Analysis by geography and SKU mix.

· Dealing with Advertising and Digital agencies for developing Brand communications & Packaging.

· Working with market research agencies for various research requirements.

KEY PERFORMANCE INDICATORS

· P&L Responsibility – Topline & Net Contribution (Growth and Market Share)

· New Launch – Reach and Volume Target Vs Achievement

· Effectiveness of Marketing Campaigns – Cost Benefit

Job Types: Full-time, Permanent

Pay: ₹1,200,000.00 - ₹1,800,000.00 per year

Benefits:

• Health insurance
• Paid time off
• Provident Fund

Work Location: In person