Brand Manager

NEXTENTI TECH PRIVATE LIMITED

2 - 7 years

7 - 11 Lacs

hyderabad

Posted:2 hours ago| Platform:

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Skills Required

hospital project management medical branding market research media advertising research brand management healthcare analytics marketing social media content strategy development medical staff budget management

Work Mode

Work from Office

Job Type

Full Time

Job Description

The Brand Manager will be responsible for developing and implementing branding strategies that enhance our reputation, attract new patients, and ensure consistent messaging across all centres
Brand Strategy Development: Develop and execute comprehensive brand strategies that align with the hospitals mission, vision, and goals
Conduct market research to understand trends, patient needs, and competitive landscape
Identify and target key demographics to drive brand awareness and patient acquisition
Brand Management: Oversee the creation and implementation of brand guidelines to ensure consistency across all centres
Collaborate with internal teams and external agencies to develop marketing materials, including print, digital, and social media content
Manage the brands digital presence, including website content, social media channels, and online advertising
Campaign and Promotion Management: Plan and execute promotional campaigns and events to enhance brand visibility and patient engagement
Monitor campaign performance and adjust strategies as needed to optimize results
Stakeholder Collaboration: Work closely with centre managers and medical staff to understand their needs and integrate them into branding efforts
Foster strong relationships with key stakeholders, including patients, partners, and media
Analytics and Reporting: Analyze brand performance metrics, including patient feedback, website traffic, and social media engagement
Prepare regular reports on brand performance and provide actionable insights to senior management
Budget Management: Develop and manage the brand marketing budget, ensuring cost-effective strategies and maximizing ROI
Preferred candidate profile Proven experience as a Brand Manager or similar role, preferably in the healthcare or fertility industry
Strong understanding of brand management principles and marketing strategies
Excellent communication, organizational, and project management

Skills
Must be flexible to travel

Qualification
BBA/MBA Marketing

Department
Marketing

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