Brand Manager

Job Description

KRAs for a Brand Manager: 1. Brand Strategy and Development: Developing and implementing brand strategies: This involves defining brand positioning, messaging, and overall brand identity. Conducting market research: Understanding consumer preferences, market trends, and competitive landscape is crucial. Developing and managing brand guidelines: Ensuring consistency in brand messaging and visual identity across all touchpoints. Leading the development of new product concepts: Identifying opportunities for innovation and expansion. Managing the brand's reputation: Monitoring brand perception and addressing potential issues. 2. Marketing and Promotion: Developing and executing marketing campaigns: This includes planning, budgeting, and overseeing the execution of various marketing initiatives. Managing marketing budgets: Tracking and optimizing marketing spend to achieve maximum ROI. Collaborating with sales and other teams: Ensuring alignment on brand messaging and strategies. Managing media relations and public relations: Building positive relationships with media outlets and managing public perception. Monitoring and analyzing marketing performance: Tracking key metrics and making data-driven decisions to optimize campaigns. 3. Product Management: Developing and launching new products: Working with product development teams to bring new products to market. Managing product portfolios: Ensuring alignment with brand strategy and customer needs. Conducting competitive analysis: Monitoring competitor activities and identifying opportunities for differentiation. 4. Customer Experience: Understanding customer needs and preferences: Gathering insights through research and feedback. Improving the customer experience: Identifying areas for improvement and implementing solutions. Building customer loyalty: Developing programs and initiatives to engage and retain customers. 5. Cross-Functional Collaboration: Collaborating with sales, marketing, and other departments: Ensuring alignment on brand messaging and strategies. Leading cross-functional teams: Coordinating efforts to achieve brand objectives. Managing external agencies: Working with agencies to develop and execute marketing campaigns. 6. Financial Performance: Managing the brand's marketing budget: Ensuring efficient allocation of resources and tracking ROI. Monitoring brand performance and achieving financial targets: Tracking key metrics and making data-driven decisions to optimize performance. Qualifications- Graduated in marketing field from recognised universitry. Candidate must have more than 6 years of experience as brand manager in company, preferebally in FMCG company. Show more Show less