Brand Manager

Job Description

Job Purpose To take brand management ownership of our Quick Med division. Manage them from the concept to research phase, through to production, development of launch plans through and working with our sales team to ensure ongoing sell through. The role holder will work across the entire gamut of marketing areas, with a Digital Marketing Manager to work alongside them. This role is not for some who wants a structured, regularized job as this is an environment and set up that is going to be rapidly evolving and which will require them to wear multiple hats’. The up-side is that they will have a very wide scope of responsibilities, have the ability to work on multiple brands in fragrance, work on global projects that hit multiple countries and have a great change to grow in the organization. Principal Accountabilities & Responsibilities Brand Strategy: Understand Brand Architecture and Brand Positioning Understand products offerings and approach of key competitors & aspired-to brands. To constantly engage in market & trend research in the categories we operate within. To work with sales team across the world to increase the distribution base of the brands they manage. Articulate & develop brand guidelines, brand strategy and brand positioning documents – following deep research into the current market dynamics of the brand. Establish a clear strategy for the brand & work to roll it out with the sales team. Brand Management: Work to develop a global top line P&L for the brand. Work on develop creative ideas to drive sales. Carry out category management projects to push & widen the distribution of the brand. Work on growing & developing key international markets. Train sales teams to become product experts and give them the ammunition required to effectively sell our products. Collaborate with and influence Sales and Supply Chain to co-ordinate their activities to deliver operating plan projects and objectives. Conduct regular analysis on launched products, to assess by market performance. From this, develop action plans to drive further sales. Develop plans for and the roll-out of ATL & BTL campaigns. Develop plans for digital marketing. Conduct ROI analysis for all campaigns run. Provide assistance on creating presentations for conferences & customer meetings. New Product Development: Identify product trends and make recommendations to senior leadership & product development team. Provide market insights to new product development teams and participate in the development of products, from conception phase. Articulate NPD project scope and objectives to the team & key leadership Establish effective working relationships with various sales teams across the world. Collaborate with and influence Sales and Supply Chain to co-ordinate their activities to deliver operating plan projects and objectives. Regularly holding NPD and Production teams responsible for delays in production of products. Entire Project Management for NPD/NPU along with product re-engineering in tune with global trends Provide regular internal tracking & status reports, ranging from NPD development timelines, to sales data by market for various product launches, to ROMI analysis. Take overall responsibility, for the full product development cycle; from product conception, through production, through to in-market launch and post launch evaluations and action planning. Manage creative production, graphic design, website development Skills & Competencies Required Should have some exposure of working with Pharma company or related companies. Must have shown an entrepreneurial mind-set. Strong digital marketing skills. Strong data management and operational skills included Must have some experience in new product development.