Job Description

Role & responsibilities Analyze brand positioning and consumer insights Shape and communicate our vision and mission Translate brand elements into plans and go-to-market strategies Manage a team of marketing people working on brand initiatives Lead creative development to motivate the target audience to take action Establish performance specifications, cost and price parameters, market applications and sales estimates Measure and report performance of all marketing campaigns, and assess ROI and KPIs Monitor market trends, research consumer markets and competitors activities Oversee new and ongoing marketing and advertising activities Monitor product distribution and consumer reactions Devise innovative growth strategies Align the company around the brands direction, choices and tactics Required Qualifications: Proven working experience as Brand Manager or Associate Brand Manager Degree in marketing or a related field Excellent communication & interpersonal skills Proven ability to develop brand and marketing strategies and communicate recommendations to executives Excellent understanding of the full marketing mix Up-to-date with latest trends and marketing best practices Interested candidates can contact to 9154925558 or hr.opticals@maxivision.in