Brand Manager

BRAND MANAGER - GAJAB | Bring the Bazaar Online

ABOUT GAJAB

Gajab is reimagining online shopping for India's next 100 million value-seeking users. We're building India's first AI-powered bargaining marketplace — where technology negotiates on behalf of customers and sellers, recreating the interactive, joyful bazaar experience at your fingertips.

Our Mission: To bring the real "desiness" of shopping online — the thrill of negotiation, the joy of getting a great deal, and the human touch of India's vibrant bazaars — all powered by smart technology.

We're bootstrapped with 1000+ days of runway, backed by founders with strong business track records. Pre-beta launches next month. Our Brand Voice: Fun, playful, localized, and street-smart.

WHY JOIN GAJAB?

Own the Brand from Day One: Build GAJAB's entire brand identity from near-zero. This isn't about managing — it's about creating a movement.

Speak to Real India: Your audience is families earning ₹15-50K/month across tier 2/3 cities who love shopping, value money, and appreciate great deals.

Creative Freedom: From memes to mass campaigns — you decide what works. Test, learn, iterate, scale.

Work with Founders Directly: Report to founders and brand head. Your ideas reach execution in days, not months.

Scale Fast: Go from pre-launch buzz to regional brand recognition to 100 Cr GMV support in 12 months.

ROLE OVERVIEW

The Brand Manager will own GAJAB's entire brand strategy, creative direction, and marketing execution — from defining brand guidelines to launching viral campaigns, building social presence, and creating buzz that drives app downloads and transactions.

Target: Support 100 Cr GMV achievement, drive app downloads, create regional brand buzz across 2-3 cities in 4 states initially.

KEY RESPONSIBILITIES

Brand Building: Develop GAJAB's complete brand identity, guidelines, and positioning that resonates with tier 2/3 India. Build a brand that celebrates Indian bargaining culture.

Campaigns: Plan and execute 360-degree campaigns across digital, social, influencer, PR, and offline. Create viral moments — memes, reels, trends — that drive organic reach and app downloads. Content: Oversee all content and collaborate with in-house design and content teams. Ensure consistent, fun, localized brand voice across all touchpoints.

Social Media: Build GAJAB's presence on Instagram, Twitter, YouTube. Drive organic growth and engagement. Start guerrilla marketing on Medium, Quora, Reddit to seed positioning.

Influencer Marketing: Plan large-scale influencer meetups with 100-150 creators creating simultaneous buzz in regions. Create mass viral moments.

PR: Build PR strategy, secure media coverage, and position founders as thought leaders.

Team Building: Hire and lead 4-5 member marketing team across social media, performance marketing, and partnerships.

Analytics: Track app downloads, engagement, conversion. Balance brand building with performance metrics.

Budget: Manage ₹5L to ₹20-25L monthly marketing budgets and vendor relationships.

WHAT SUCCESS LOOKS LIKE

After 3 Months: Pre-launch buzz created. 1-2 viral campaigns executed. 5-member team operational. First influencer meetup done.

After 6 Months: Brand established in 2-3 cities. Multiple viral moments. Strong organic social presence. Marketing contributing to GMV targets.

After 12 Months: GAJAB recognized as fun, relatable brand for tier 2/3 India. 100 Cr GMV supported. 8-10 member team executing autonomously.

IDEAL CANDIDATE

Must-Have Experience:

• 7+ years in brand/marketing at D2C brands or marketplaces
• Worked extensively with tier 2/3 India — understanding their language, behavior, shopping psychology
• Built brands from 0 to 1 or early-stage scaling
• Launched viral campaigns and built social media presence organically
• Deep experience with regional influencers and culturally relevant marketing

Must-Have Mindset:

• Builder mentality: Thrives in creating from scratch
• Scrappy and resourceful: Makes magic with limited budgets
• High ownership: Doesn't wait for approvals — tests, learns, ships
• Creative + analytical: Balances storytelling with metrics
• Street-smart: Understands middle-income India, not just metro audiences

Must-Have Skills:

• Social media marketing (Instagram, Twitter, YouTube, WhatsApp)
• Influencer marketing and creator management
• PR and media relations
• Content creation and creative direction
• Campaign planning across digital and offline
• Team building and vendor management
• Budget management and ROI optimization

Nice-to-Have:

• Ecommerce marketplace experience
• Understanding of Indian bargaining culture
• Regional language content (Hindi, Marathi, Gujarati, Telugu)
• Meme marketing expertise
• Experience with 10-50 LPA income audiences
• Background in lifestyle, fashion, or home categories

Deal-Breakers:

• Only worked in large MNCs with big budgets
• No startup experience
• Only served premium/urban audiences
• No brand-building experience
• Needs hand-holding or waits for approvals
• Cannot work in ambiguity

COMPENSATION & WORK SETUP

Compensation:

Performance Bonus: Yes — tied to campaign success, downloads, engagement, and GMV.

Location:

Work Mode:

Leave Policy:

Reporting to:

Team:

Start Date:

HOW TO APPLY

Send your resume to: hr@gajab.com Subject Line: "Brand Manager - [Your Name]"

What Happens Next:

• Acknowledgment within 48 hours
• Shortlisted within 5 days
• 2-3 interview rounds (Founder + Brand Head + Assignment)
• Offer within 2 weeks for right candidates

WHY THIS ROLE IS SPECIAL

You're not joining to "manage campaigns" — you're joining to build a brand from scratch.

You'll have:

• Full creative ownership of GAJAB's voice and identity
• Direct founder access with no corporate hierarchy
• Real impact shaping how millions shop
• Freedom to experiment without playbooks
• Ability to hire and mentor your own team

If you've been waiting to build a brand for real India (not metro elites), create viral moments that matter, and work with speed and creative freedom — this is it.

GAJAB is bringing the bazaar online. Come make it iconic.