Brand Manager - D2C

Seeking a Dynamic Brand Manager for a D2C brand based in Mumbai.

Job Responsibilities

• Develop and implement holistic brand strategies to drive awareness, equity, and consumer engagement.

• Lead end-to-end new product development, from ideation and formulation coordination to packaging and launch execution.

• Conduct and apply market research to derive consumer insights and identify category opportunities.

• Monitor industry trends and competitor activity to ensure proactive brand positioning.

• Collaborate with creative, media, and PR agencies to deliver impactful marketing campaigns.

• Work closely with digital marketing, sales, R&D;, packaging, and supply chain teams.

• Manage marketing budgets, performance KPIs, and campaign analysis.

• Craft persuasive product messaging and brand storytelling across channels.

• Identify and work with influencers and content creators in the beauty and wellness space.

Job Requirements

• Bachelor’s degree in Marketing, Business, or a related field (mandatory).

• MBA in Marketing/Brand Management would be a plus

• 3+ years of hands-on brand management experience in FMCG or D2C personal care.

• Proven success in launching and scaling consumer brands.