Brand Manager - D2C

We seek a Brand Specialist(Brand Strategy and digital marketing) for a D2C brand in Bengaluru.

Job Responsibilities

Brand Strategy & Positioning

• Develop and refine the overall brand strategy to drive awareness, credibility, and market leadership for Brands' innovations & future innovations

• Define brand positioning, messaging, and visual identity in collaboration with cross-functional teams.

• Monitor market trends, competitor activities, and consumer insights to ensure the brand remains innovative and relevant.

Creative Ideation & Campaign Development

• Lead the creative development process from ideation to execution across all marketing channels (digital, social, print, events, and more).

• Develop innovative marketing campaigns that resonate with our target audience

• Collaborate with creative agencies and internal teams to produce compelling creative assets.

Digital Marketing & Omni-Channel Brand Building

• Own the digital marketing strategy and execution across all channels, including D2C, Amazon, Flipkart, Q-commerce, and Retail.

• Develop and execute digital campaigns that drive customer acquisition and brand building, using SEO, SEM, social media, email marketing, and content marketing.

• Analyse performance metrics across digital channels and adjust strategies to optimise ROI (in partnership with the performance marketing team)

• Ensure consistent brand messaging and visual identity across all digital touchpoints.

End-to-End Execution & Innovation

• Oversee the planning, execution, and performance measurement of all marketing initiatives.

• Ensure timely delivery and consistent quality of all marketing projects while managing budgets and resources.

Cross-Functional Collaboration & Leadership

• Work closely with Product, Sales, and R&D teams to ensure marketing strategies align with business goals.

• Provide regular updates and insights on campaign performance to the leadership team.

Analytics & Reporting

• Develop and implement key performance metrics to measure the effectiveness of marketing initiatives.

• Present regular reports on campaign performance, market insights, and new opportunities to stakeholders.

The ideal candidate

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. MBA or advanced degree preferred.

• 2-5 years of progressive marketing experience with a strong track record in brand strategy, digital marketing, creative campaign development, and new product innovation.

• Experience in consumer products, FMCG, health & wellness, or nutrition

sectors are highly desirable.

• Proven experience managing multi-channel marketing campaigns and working with external creative agencies.

• Demonstrated expertise in digital marketing across eCommerce platforms (D2C, Ama zon, Flipkart, Q-commerce) and Retail environments.