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Posted:3 months ago| Platform: 
Work from Office
Full Time
Responsibilities: - To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities. - To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities - To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy - To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines - To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns - To track actual spends and ensure costs are within the overall budget allocated - To be involved in developing the annual / project specific branding strategy based on product segment and customer profile Real Estate experience is required. Exp: 5 8 years Qualification: Graduation Location: Bangalore
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