Brand Management Specialist

Brand Intelligence & Listening Lead

Role Overview:

As the Brand Intelligence & Listening Lead for a Nutraceuticals, you will build and run our in-house digital listening and insight function. Your mission is to decode what the world is saying about Shri Kartikeya Pharma across platforms, competitors, customer campaigns and convert that into strategic brand action. This role blends digital analytics, brand sentiment tracking, influencer and platform mapping and proactive reputation management.

Key Responsibilities

1. Brand Listening & Insight Generation

• Use digital tools to monitor and mentions across all platforms
• Identify brand themes, consumer conversations, platform trends and tone shifts
• Benchmark Shri Kartikeya Pharma against competitors for share of voice, sentiment and brand narrative
• Track usage of the organization's trademark by customers and partners for accuracy and tone.

2. Community & Influencer Monitoring

• Map key influencers, content creators and community conversations across Instagram, Facebook, LinkedIn, TikTok, YouTube, Reddit, X/Twitter, etc.
• Identify emerging influencers, viral content and tone patterns
• Monitor for misinformation, negative sentiment, or improper use of our brand in real time and coordinate timely response or escalation across relevant teams.
• Maintain influencer and platform performance dashboards with engagement, reach and virality scoring.

3. Reporting & Risk Management

• Generate weekly brand intelligence dashboards and monthly deep-dive reports
• Flag potential risks (negative reviews, sentiment shifts, off-brand mentions) for Marketing, Regulatory and R&D
• Provide real-time alerts on trending opportunities or issues

4. Cross-Functional Collaboration

• Work closely with Marketing, PR, R&D and Regulatory teams
• Support content and thought leadership efforts through timely insights

What Success Looks Like

• Timely, accurate brand insights delivered to leadership
• Clear early-warning alerts and response on brand risk or misinformation
• Data-driven inputs into influencer programs and campaign planning
• Structured dashboarding and narrative storytelling from digital data

Ideal Profile

• 6+ years in digital brand strategy, consumer insights, or social media analytics
• Hands-on experience with digital listening tools
• Strategic thinker with execution muscle , you know how to read signals and act
• Strong data visualization and narrative skills
• Familiarity with influencer ecosystems and digital tone mapping
• Bonus: Passion for wellness, Ayurveda, supplements, or functional health