Brand Executive

Job Description

Key Responsibilities: 1. Branding Standards & Process: • Implement and uphold branding standards across all materials and channels. • Oversee the end-to-end process of material ordering, deployment, and tracking. 2 Cost & ROI Management: • Analyze the cost-effectiveness of branding assets. • Evaluate ROI for different branding initiatives. • Collaborate with relevant departments on ACP, VZ, SIS/SU, and overall branding asset management . 3. NPL Management: • Efficiently handle NPL ordering, inspection, deployment, and auditing processes and ensure compliance with NPL management guidelines and standards. 4. Vendor Management: • Conduct inspections to ensure vendor compliance and rank vendors based on performance. 5. Request Handling: • Handle requests for new material, rectifications, shuffling, and scrap. • Ensure timely and accurate fulfillment of requests. 6. Mechanism and Operations: • Collaborate with company operations, channel distribution, and supply chain management. • Contribute to the development and optimization of branding mechanisms. 7. Satisfaction Surveys: • Conduct satisfaction surveys for the team, vendors, and markets. • Utilize feedback to enhance branding processes. 8. NPL Deployment and Process Management: • Streamline NPL material deployment and ensure effective management of the process. 9. Value Addition: • Analyze ROI, cost, and resource utilization for value addition. • Contribute to brand-perceived value through innovation and adaptability. 10. Market Inspection and Analysis: • Conduct market inspections, audits, and situation analysis. • Prepare AOI (Area of Interest) reports based on findings. 11. Channel Management: • Collaborate with sales, ASM (Area Sales Manager), and BM (Branch Manager) for cost analysis, project updates, branding initiatives, and NPL management. 12. Supervision and Resource Utilization: • Supervise branding activities to prevent wrong deployments. • Stay informed about competition, innovation, and market strategy to optimize resource utilization. • Manage branding payouts and ensure market hygiene 13. MIS Reporting: • Maintain and update MIS reports related to branding activities. • Track deployment, cost analysis, vendor performance, and other key metrics. • Provide data-driven insights to improve branding strategies and optimize expenditures. • Ensure timely reporting and analysis to support decision-making processes