Brand Associate

Job Description

This role is not a regular Brand Associate Founders Office job. Its designed like an Entrepreneur in Residence (EIR) from a marketing and brand lens. Youre not just executing—you’re owning, thinking, innovating, and leading. I want you to treat this like your brand . Below is everything I expect from you — not just in theory, but with the kind of day-to-day examples and clarity that help you succeed without second-guessing. 1. Brand Building & Positioning Build VedicDerm’s LinkedIn page from scratch . We don’t want generic corporate fluff. Our voice should feel: ethical, conscious, innovative, and cutting-edge . Think about how a company like The Good Glamm Group or RAS talks about their ethos. Share our founding story , our why , the ingredients we use, and our values. For example, if we’re posting about Manjishtha, talk about how it’s used in Ayurveda for detoxifying the blood and how that links to psoriasis treatment. 2. Social Media Management Own our Instagram and Facebook pages — plan the grid, captions, CTA, stories, carousels, reels. Cross-posting is fine, but platforms have different languages, so adapt accordingly. For example, a trend audio can be used for a psoriasis reel on Instagram, but on LinkedIn, that same reel might be better used to highlight our innovation or doctor-led approach. Be proactive: engage with other brands , influencers, and our audience. Drop comments, reply to DMs — make people feel like VedicDerm is alive and listening. 3. Content Creation & Planning Plan content at least 3-4 weeks ahead . If Diwali is coming, your content calendar should reflect that in September. Create 4 videos per week yourself — they can be founder-led BTS content, doctor content, product explainers, tutorials, testimonials, etc. Understand every product deeply . Why is Neem Oil in the Psoriasis Cream? What does Tea Tree Oil do for scalp issues? I’ll explain things to you, but I expect you to research and know this better than me over time. Build your content and creatives based on audience insights and product research. Coordinate closely with our graphic designers and editors for execution. 4. Influencer Marketing You’ll own the entire influencer pipeline. Find them, pitch them, negotiate with them, squeeze them, brief them, and follow up . For example: You find a micro-influencer who talks about eczema. You DM them, negotiate a barter or budget deal, make sure they follow the brief, and get the video live with proper tags and usage rights. 5. Creative Direction & Brand Consistency Think like a visual director . Fonts, colors, tone — everything must align across Shopify, Amazon, Flipkart. If anything is off, you raise the flag and follow up till it’s fixed. You’ll also help with packaging design, inserts , and the entire customer unboxing journey. 6. Performance Tracking You’re not just creating, you’re measuring . Look at post insights, story reach, reel saves, link clicks. If something flops, we pivot. If something pops off, we double down. Keep learning and adapting — I expect growth-minded decisions. 7. Organization & Systems Maintain a solid file and folder structure with consistent naming. If we ever onboard someone new, they should understand your system without asking questions. 8. Strategic Involvement & Future Roadmap Sit in on marketing meetings . Understand budgets, ROAS, customer acquisition cost , and why we need to scale organic growth to be profitable. Look out for new SKUs . For example, if we only have products for psoriasis and hair fall — what’s missing? Maybe an anti-aging line? If you have ideas, come to me with a mini strategy: what, why, how to launch, content pegs, influencer ideas. If you execute well and grow with us, I want you to evolve into a Product Manager — taking new product lines from idea to market while a junior brand manager handles daily content under you. 9. Community Building & Customer Loyalty Build a WhatsApp or FB group for our most loyal customers. Share updates, engage them, get feedback, make them feel seen. Encourage UGC — before-after photos, testimonial videos, reels. Organize giveaways or small contests to spark buzz. 10. Cross-Functional Collaboration Be in touch with customer support — learn what customers are asking or complaining about. Align with ops or inventory teams so you’re not promoting a product that’s low on stock. 11. Competitive & Industry Analysis Keep an eye on what brands like RAS, Forest Essentials, Vilvah, or Even Kama Ayurveda are doing. Share a short monthly "Brand Watch" deck or Loom – What’s trending? What can we replicate or do better? 12. Internal Process Creation Create SOPs for influencer briefs, file naming, content planning, etc. Make sure if you go on leave, the system doesn’t break. Maintain a campaign tracker — what we did, what worked, what didn’t. Note to Job Seeker: Vedicderm is a product vertical under the brand umbrella of Kayakalp Global. It operates as part of our broader mission to deliver high-quality skincare and wellness solutions. Website: https://vedicderm.com