Bloomreach Email Marketing Analyst

6 - 8 years

1 - 3 Lacs

Posted:1 day ago| Platform: Naukri logo

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Work Mode

Hybrid

Job Type

Full Time

Job Description

Bloomreach Email Marketing Analyst

Key Responsibilities:

  • Build and optimize customer journeys, workflows, and segments in Bloomreach Engage.
  • Execute omnichannel campaigns across email, SMS, push, and web personalization.
  • Integrate Bloomreach with client data sources (e-commerce, CRM, CDP).
  • Analyze campaign performance and deliver actionable insights.
  • Train client teams on marketing automation best practices.
  • Stay updated on Bloomreach features and industry trends.

Qualifications:

  • Hands-on experience with

    Bloomreach Engage (Exponea)

    .
  • Strong knowledge of customer journeys, segmentation, and personalization.
  • Experience with A/B testing and campaign analytics.
  • Familiarity with data structures (events, attributes, JSON).
  • Preferred: Experience with other martech tools; basic HTML/CSS.

Education & Experience:

  • Bachelors degree in Marketing, IT, or related field.
  • 6+ years in marketing automation/CRM; 2+ years with Bloomreach Engage.

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