Biddable Manager (Performance Marketing)

About Arka Communication

Arka Communication Pvt. Ltd. is a full-service creative and digital marketing agency headquartered in Goregaon, Mumbai. Founded with the vision of bridging creativity, strategy, and commerce, Arka partners with leading brands across jewelry, lifestyle, fashion, skincare, retail, and e-commerce to deliver end-to-end marketing and brand growth solutions.

Our work blends data-driven insights with design and storytelling, enabling brands to connect meaningfully with their audiences and scale sustainably across digital ecosystems.

Core Expertise:

• Brand Strategy & Campaign Development
• Integrated marketing campaigns that align creative storytelling with measurable business outcomes.
• Performance Marketing & Media
• ROI-focused media planning and buying across Google, Meta, Amazon, and marketplaces.
• Influencer & Content Marketing
• Creator collaborations, social storytelling, and community-driven engagement for high-impact campaigns.
• Creative & Design Services
• Brand identity, packaging, content design, and AI-driven creative development.
• E-commerce & Marketplace Management
• D2C store management, marketplace optimization, and sales acceleration across major platforms.

Our Philosophy:

At Arka, we believe that brands are built where creativity meets culture and commerce. Our approach integrates design thinking, market intelligence, and digital performance to build brands that not only influence but also inspire measurable growth.

Preferred Candidate Profile:

• Possesses a pleasing personality with a confident and approachable demeanor.
• Highly presentable, with a strong sense of professional grooming and interpersonal etiquette.
• Demonstrates excellent communication skills — both verbal and written.
• Displays strong collaboration, problem-solving, and relationship management abilities.
• Adaptable, proactive, and capable of working in a fast-paced creative environment.

Experience Required:

Location:

Reporting To:

Role Summary:

The Biddable Manager will plan, execute, and optimize paid advertising campaigns across Google, Meta, Amazon, and other paid media platforms, driving measurable business growth.

Key Responsibilities:

• Develop and execute paid media strategies aligned to brand goals.
• Manage budgets and bids across Google Ads, Meta, Amazon, and marketplaces.
• Track, analyze, and report campaign performance with actionable insights.
• Work with creative teams for ad copies, visuals, and landing pages.
• Optimize campaigns for ROAS, CPA, and overall profitability.

Required Skills & Competencies:

• In-depth knowledge of Google Ads, Meta Ads Manager, and Amazon DSP.
• Understanding of P&L management and attribution models.
• Strong analytical and data visualization skills (Excel, Data Studio).
• Experience managing ad spends of ₹10–50 lakh/month or higher.

Performance Indicators:

• ROAS and campaign profitability.
• Cost-per-acquisition (CPA) reduction.

Campaign scalability and audience efficiency.