BFSI Business Experts- CRM, Martech

Job Description

Job Description: Hansa Cequity is one of the leading data driven, connected CX services provider in India. It provides integrated solutions in Marketing, Data Analytics, MarTech, Campaign management, Digital and Contact centre to enable its clients to acquire customers intelligently, retain and manage them profitably. With a data driven marketing approach and strategy we help companies leverage the power of technology through propriety and best in class marketing automation and analytics platforms. Our teams glean out insights and understand our clients customers and prospects. Our campaign management and digital marketing consultants then move in to create meaningful engagements opportunities in a multi-channel environment. Our key objective is to drive measurable business growth for clients. We stand among the top 50 analytics company in India. Please visit http://www.hansacequity.com for further understanding. LinkedIN page : https://www.linkedin.com/company/hansacustomerequity/ Position Overview: The ideal candidate will assist in supporting and driving MarTech, CRM, and Loyalty initiatives, with a focus on the BFSI business segment. This role will involve collaborating with cross-functional teams, including Data Analytics, Data Science, Campaign, Digital, and Customer Experience Center, while learning to contribute to the execution of key projects and strategies. Strong teamwork and communication skills are essential for effectively supporting these initiatives and driving results. Key Responsibilities: Oversee the BFSI business segment in developing and executing strategies to drive growth and profitability. Manage the MarTech, CRM, and client retention programs to enhance customer lifetime value (CLV). Collaborate with cross-functional teams including Campaign, Data Analytics, Data Science, Digital, and Customer Experience, to foster teamwork and innovation. Help implement customer lifecycle management (CLM) strategies to optimize the customer journey and improve experience. Track and analyze key metrics to assess campaign success and drive continuous improvement. Stay current with industry trends in MarTech, CRM, and BFSI to identify growth opportunities. Apply knowledge of BFSI, Mutual Funds, and client servicing to enhance customer engagement. Support campaign management activities, ensuring timely execution and optimal results. Use basic MS Excel proficiency for analysis and deriving actionable insights from data. Qualifications: Experience in MarTech, CRM, and campaign management in the BFSI sector. Knowledge of BFSI, Mutual Funds, client servicing, and campaign management strategies. Ability to collaborate effectively with cross-functional teams and contribute to shared goals. Understanding of customer retention and lifecycle management principles. Familiarity with data analytics and using insights to improve marketing and customer experience. Strong communication skills and the ability to work well with internal teams and external stakeholders. Proactive, results-oriented mindset and ability to thrive in a fast-paced environment. Basic proficiency in MS Excel for data analysis. Show more Show less