Behavioural Scientist - Human Centered Design

As a systems thinker, you deeply understand human behavior and decision-making, shaping product journeys through behavioral insights and design principles. Your background in behavioral science, psychology, HCI, or design has equipped you to apply behavioral frameworks in tech, fintech, or policy. You excel in running experiments, designing interventions, and optimizing for action. Your dedication to inclusion, access, and behavioral equity is evident, as you are passionate about building from Day 0 and view co-founding as a calling, not just a job. **Key Responsibilities:** - Co-lead product strategy alongside the founder - Design & validate user journeys - Create habit loops, nudges, and behavior-based UI flows - Drive experimentation - Implement A/B testing, field studies, data+behavior synthesis - Build a team of behavioral thinkers as we scale **Qualifications Required:** - Background in behavioral science, psychology, HCI, or design - Experience in applying behavioral frameworks in tech, fintech, or policy - Ability to run experiments, design interventions, and optimize for action - Demonstrated care for inclusion, access, and behavioral equity - Enthusiasm for building from Day 0 and seeing co-founding as a calling In addition to the exciting role and responsibilities, you will receive co-founder equity and shared ownership of the mission. You will have the freedom to shape a product at scale and gain exposure to deep tech, design, and policy. Furthermore, there is potential for you to contribute to creating the most intuitive finance layer for India.,