Banquet Sales Manager

Job Title:

Department:

Sub-Department:

Location:

Position Summary

Banquet Sales Manager

Essential Roles & Responsibilities

• Handle and convert Meetings, Events, and Group inquiries effectively.
• Plan and coordinate events in collaboration with clients, ensuring seamless execution.
• Present and sell available banquet/event options to clients to the highest standards.
• Conduct proactive sales activities, including calls, emails, client meetings, and site inspections.
• Arrange and conduct hotel/venue show rounds for prospective clients.
• Administer and execute all planned events with attention to detail.
• Negotiate event spaces, dates, and rates to meet booking targets, focusing on off-peak business.
• Identify need periods and implement strategic sales initiatives to drive business during low-demand phases.
• Develop and promote banquet/event packages to attract conference and repeat business.
• Participate in trade shows, travel fairs, and promotional events to expand business opportunities.
• Manage business bookings, record denials, and handle network referrals effectively.
• Make commercial decisions to maximize MICE (Meetings, Incentives, Conferences, and Exhibitions) revenue daily.
• Stay updated through industry education, trade groups, and training programs.
• Foster repeat business by delivering outstanding customer service and maintaining strong client relationships.
• Regularly update and manage online meeting partner platforms, ensuring accuracy of content, images, and offers.
• Review future booking availability to identify high or low demand periods and adjust sales strategies accordingly.
• Accurately record all inquiries and details in the Event Enquiry System.
• Drive direct business through digital marketing and advertising initiatives.
• Identify and develop new business avenues to increase banquet and event bookings.
• Assist in the preparation and monitoring of departmental sales reports and budgets.
• Perform any other duties as assigned by management within the scope of the role.

Reporting Relationship

Reports to:

Qualifications, Experience & Attributes

Qualifications:

• Bachelor’s Degree in Hotel Management (Preferred)

Experience:

• 5–7 years of relevant experience in a 4/5-star hotel or a luxury/premium banquet or catering organization.

Knowledge:

• Proficiency in MS Office Suite
• Understanding of Management Information Systems (MIS)

Skills:

• Excellent Communication and Interpersonal Skills
• Strong Market Research and Negotiation Abilities

Attributes:

• Goal-Oriented and Self-Motivated
• Positive “Can-Do” Attitude
• Pleasing Personality and Professional Disposition