B2B Product Marketing Intern

Job Description

As a Product Marketing Intern, you ll play a crucial role in developing and executing comprehensive marketing strategies to drive product awareness, adoption, and revenue growth. You will collaborate closely with Founders, as well as teams across product, engineering, sales, and customer success, to shape positioning, messaging, and value propositions that resonate with our target customers. Your responsibilities will include: Developing go-to-market strategies and campaigns for new products and features, including messaging, sales enablement, and customer communication. Crafting persuasive marketing materials such as product messaging, website copy, blog posts, whitepapers, case studies, battle cards, and sales enablement content. Partnering with internal teams to ensure alignment on product positioning and external messaging, while influencing broader marketing strategies. Collaborating with customers, influencers, and industry leaders to produce webinars, video content, and thought leadership articles. Creating compelling messaging across marketing channels, including landing pages, ad campaigns, and customer communications, ensuring a cohesive and impactful product narrative. Leading and managing the launch process for new products and features, coordinating go-to-market efforts to ensure a successful rollout. Qualifications: 6-12 months experience in product marketing, for a B2B SaaS/Tech company. Understanding of the Sales Tech ecosystem, customer behavior & lifecycle, and competitive landscape is preferred. Exceptional written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging. Creative thinker with the ability to generate innovative ideas for marketing campaigns and strategies. Collaborative team player who can work effectively across departments and levels of the organisation. Self-starter with a proactive and results-oriented approach to work in a dynamic environment Portfolio showcasing previous successful product marketing campaigns and materials is a plus.