B2B Digital Marketing Manager (MUMBAI BASED) | Food Regulatory Tech

B2B Digital Marketing Manager | Food Regulatory Tech

Location: Mumbai | Full-time | Sector: AI + Food Labelling Regulations + Export Labelling Compliance

LabelBlind® is India’s 1st AI-driven digital food labelling compliance platform, serving food manufacturers, exporters, and global brands across 30+ regulatory markets. As we scale our regulatory technology capabilities and global footprint, we are looking for a dynamic marketing professional who can strengthen our digital presence, build domain authority, and accelerate lead generation through high-quality content, SEO, brand building, and events.

KEY RESPONSIBILITIES

1. SEO & Domain Ranking

• Develop and execute SEO strategy to increase organic visibility for food labelling, compliance, and export regulation keywords.
• Improve domain authority and SERP rankings through content optimisation, backlinking, and technical SEO improvements.

2. Content Writing & Brand Storytelling

• Create high-quality thought leadership content: blogs, regulatory explainers, whitepapers, case studies, webinar summaries, landing pages.
• Maintain consistent brand voice across digital assets.

3. Social Media Management

• Plan, create, and schedule posts on LinkedIn

4. CRM & Enquiry Management

• Own the marketing CRM pipeline—capture leads, assign workflows, track conversions.
• Monitor inbound enquiries from website, webinars, expos, and paid campaigns.
• Coordinate with Sales to ensure timely follow-ups and qualification of leads.

5. Expos, Trade Fairs & PR

• Plan and execute industry events, exhibitions, webinars, and product demos.
• Manage PR activities—press releases, media interactions, brand announcements.

6. Email & Mailer Campaigns

• Design segmented mailer campaigns for new leads, exporters, compliance professionals, and enterprise clients.

7. Consumer Personas & Sales Enablement

• Build detailed buyer personas across food manufacturers, exporters, QA teams, and regulatory heads.
• Develop sales talk tracks, pitch scripts, product benefit sheets, and onboarding narratives.

8. Prospect Proposal Drafting

• Draft and refine business proposals, capability decks, and solution notes.
• Collaborate with Founders and Sales to customise proposals for global markets.

SKILLS & QUALIFICATIONS

Essential

• 2–6 years of experience in B2B Marketing (preferably SaaS, Food Tech, Compliance, or Enterprise Solutions).
• Strong SEO knowledge—tools like Google Search Console, SEMrush, Ahrefs.
• Excellent written English with an ability to convert complex regulatory topics into simple narratives.
• Hands-on experience with CRM tools (HubSpot, Zoho, Salesforce).
• Proven ability to manage social media and content calendars.

Why Join Us?

• Work at the forefront of

  food-tech and AI compliance

• Be part of a mission-driven company solving real problems for global food brands

• Learn directly from founders and work with top-tier clients

• Make measurable impact — on the company, your career, and the future of food safety