Asst Manager - Marketing - LSM

Job Description

Prepare and manage the KFC -marketing calendar in sync with the monthly, quarterly and annual business plan Develop & execute Brand management and Customer Interaction strategy and plan monthly roll out to ensure transaction growth in the region Ensure impeccable execution of the plan through ATL, BTL and digital mediums Ideate, plan and execute innovative and clutter breaking targeted marketing campaigns to increase the footfalls to the PH restaurants. Monitor marketing budget and optimize spends for maximum impact along-with vendor Management & billing in coordination with the Finance team. Plan and strategize focused 360-degree marketing strategy for New Store Openings for all 3 phases: pre-launch-buzz, launch and sustenance. Track competition activity and plan tactical marketing interventions along with central marketing team and regional sales team. Responsible for the New product launch marketing strategy for the region Manage Corporate Sales for the region. Explore opportunities for third party channel sales which includes Delivery service & Live counters in events. Desired Profile MBA with a specialization in Marketing Minimum 3yrs of experience into Retail Marketing Willing to travel extensively (20- 22 days travel).