Associate Vice President Marketing

Role Overview: You will be joining Ganesh Real Estate Management Institute (GREMI) as the Associate Vice President (AVP) of Marketing & Admissions, where you will play a key role in the design and implementation of marketing and admissions strategies to enhance student recruitment for MBA and executive programs. As a founding member of the Marketing and Admissions team, your leadership will be crucial in driving the growth and impact of GREMI as a purpose-driven academic institution. This is a unique opportunity to contribute to the mission of Viksit Bharat by 2047 and shape the future of real estate and infrastructure education. Key Responsibilities: - Develop and execute comprehensive marketing, branding, and outreach strategies for MBA (Real Estate, Construction Management) and Executive Education programs. - Lead multi-channel admissions campaigns utilizing digital, social, print, and direct marketing channels to attract leads and conversions. - Drive student recruitment through strategic partnerships, headhunting, events, and international outreach efforts. - Ensure consistent and impactful messaging of the GREMI brand narrative across various platforms. - Analyze data and market research to optimize campaigns based on ROI metrics and industry best practices. - Collaborate closely with faculty, program directors, and admissions team to ensure integrated and student-centric communications and conversion journeys. - Establish and manage partnerships with education counselors, corporates, and academic organizations. - Oversee digital marketing activities such as SEO/SEM, content creation, analytics, public relations, and reputation management. - Implement CRM systems and data management processes to streamline admissions pipelines. - Guide and mentor a high-performing marketing and admissions team within a fast-paced and growth-focused environment. Qualification Required: - Postgraduate degree in Marketing, Business Administration, HR, Communications, or a related field. - Demonstrable leadership experience in student admissions and marketing within a reputable higher education institution is essential. Additional Details: You will be part of a dynamic, collaborative, and ambitious team culture at GREMI, supported by visionary leadership. This role offers you a chance to influence national and global conversations on real estate and infrastructure education. Your proven track record in successful student recruitment campaigns, proficiency in digital marketing, analytics, CRM, and content management platforms, as well as outstanding communication and project management skills, will be invaluable in driving the growth and success of GREMI.,