Associate – Social Media

Role

Location

Preferred Experience

Key Responsibilities

• Plan, manage, and execute digital campaigns that will lead to elevated brand awareness, product consideration and lead generation. 
• Manage digital content calendar and oversee social media efforts by planning, developing, and publishing strategic content across multiple platforms (Instagram, Twitter, LinkedIn, Facebook, YouTube). 
• Track digital & social strategy performance, make optimization recommendations based on insights, trends and KPIs; utilize results in preparation for future campaigns. 
• Utilizing SEO best practices, assist with writing content for the website, monitor organic rankings and continue to optimize content to improve rankings and keep the website fresh. 
• Develop paid campaign plans, including audience selection, budget allocation, and overall campaign structure. 
• Applicant must possess good communication and writing skills. 

Preferred Candidature:

• Strong understanding of digital and social media marketing principles for SEO, promoting and selling products/services, online engagement, and acquisition. 
• Proven ability creating content for the websites, as well as channel-specific knowledge (Facebook, Instagram, LinkedIn, Paid/Sponsored Ads, Search, etc.). 
• Experience in managing and following a consistent content plan or calendar. 
• Ability to adapt to new ideas and environments, work collaboratively to reach the unified goal. 
• Highly motivated, having the ability to be resourceful and a solutions provider are crucial skills required for success. 
• Proficiency in MS Office Suite and familiarity with social media management tools. 

Education & Experience:

• Bachelor/ Master degree in Business Administration, Marketing, Communication, or a related field. 
• 1-3 years experience in Digital Marketing. 
• Experience of working in an education sector (Universities/ Educational agencies) would be an added advantage 

anagha.subhash@mahindrauniversity.edu.in