Associate Product Manager

Job Description

We are looking for a highly motivated and analytical Associate Product Manager (APM) to join our growing team. As an APM, you will work closely with product managers and cross-functional teams to drive growth initiatives for our e-commerce platform. This role is ideal for someone passionate about product management, user experience, and data-driven decision-making. Responsibilities: Growth Strategy Analysis: Support the development and execution of growth strategies aligned with business goals. Analyze user behavior data to identify opportunities for improving acquisition, activation, and retention. Utilize tools like Clevertap, Appsflyer, and Google Analytics to track user behavior and segmentation. Assist in conducting A/B testing, user research, and feedback collection to optimize product features and experiences. Monitor key growth metrics (CAC, CLTV, conversion rates, retention) and generate insights for improvement. User Acquisition Retention: Collaborate with marketing, design, and engineering teams to enhance user acquisition and engagement. Assist in optimizing product features, personalization strategies, and content to improve conversion rates. Support the development of targeted email and push notification campaigns to engage users. Analyze user churn patterns and contribute to strategies for improving customer retention. Product Roadmap Prioritization: Work with product managers to define and prioritize growth-focused product features. Assist in managing the product roadmap with a focus on user engagement and retention. Stay updated on industry trends, competitor strategies, and best practices in e-commerce growth. Contribute ideas and identify potential growth opportunities through research and experimentation. Data-Driven Decision Making: Leverage analytics tools to extract insights and support decision-making. Work with data science teams to set up experiments and measure their impact. Communicate insights and recommendations to stakeholders clearly and concisely. Qualifications: Bachelors degree in any stream; MBA is a plus but not mandatory. 1-2 years of experience in product management, growth marketing, or a related field (preferred but not required). Understanding of e-commerce user acquisition, retention, and growth strategies. Strong analytical skills with an ability to translate data insights into actions. Excellent communication, collaboration, and project management skills. Passion for e-commerce and eagerness to learn in a fast-paced environment. Benefits: Competitive salary and benefits package. Hands-on experience in a fast-growing e-commerce platform. Opportunity to work with experienced product managers and learn from cross-functional teams. A dynamic and collaborative work environment with opportunities for career growth