Job
Description
Job Description: VedPrep Chem Academy is seeking a full-time Associate Marketing Director to join their team in Noida. As the Associate Marketing Director, you will play a crucial role in developing and implementing marketing strategies to drive student enrollment and enhance brand awareness. Your responsibilities will include overseeing market planning initiatives, managing marketing activities, conducting market research, and coordinating with various departments to ensure cohesive marketing efforts. Additionally, you will be leading integrated campaigns across offline and online channels, managing a team of content creators, designers, and social media executives, and collaborating cross-functionally with sales, product, and academic teams. Key Responsibilities: - Define and execute the overall marketing roadmap for growth and brand visibility. - Lead integrated campaigns across offline and online channels. - Manage and mentor a team of content creators, designers, social media executives, and agency partners. - Collaborate cross-functionally with sales, product, and academic teams. - Directly manage and execute ad campaigns across Google, Meta, YouTube, etc. - Own key performance metrics such as CAC, CTR, CPL, ROI, and campaign budgets. - Setup landing pages, conduct A/B tests, and optimize funnels for better performance. - Oversee content marketing, email campaigns, influencer tie-ups, and SEO strategies. - Ensure consistent brand positioning across all touchpoints. - Plan and lead new launches, webinars, and partnerships. - Monitor performance KPIs, report directly to the Founders, and make data-driven decisions. - Use tools like Google Analytics, Meta Business Suite, and HubSpot for analytics and reporting. - Drive experiments across various marketing channels for continuous improvement. Qualifications: - Bachelors or Masters degree in Marketing, Business, or related fields. - Minimum of 7 years of marketing experience, with at least 2-3 years in a leadership role. - Proven expertise in performance marketing, preferably in EdTech, D2C, or SaaS industries. - Strong understanding of marketing analytics, CRM funnels, and conversion tracking. - Excellent communication, leadership, and project management skills. Job Description: VedPrep Chem Academy is seeking a full-time Associate Marketing Director to join their team in Noida. As the Associate Marketing Director, you will play a crucial role in developing and implementing marketing strategies to drive student enrollment and enhance brand awareness. Your responsibilities will include overseeing market planning initiatives, managing marketing activities, conducting market research, and coordinating with various departments to ensure cohesive marketing efforts. Additionally, you will be leading integrated campaigns across offline and online channels, managing a team of content creators, designers, and social media executives, and collaborating cross-functionally with sales, product, and academic teams. Key Responsibilities: - Define and execute the overall marketing roadmap for growth and brand visibility. - Lead integrated campaigns across offline and online channels. - Manage and mentor a team of content creators, designers, social media executives, and agency partners. - Collaborate cross-functionally with sales, product, and academic teams. - Directly manage and execute ad campaigns across Google, Meta, YouTube, etc. - Own key performance metrics such as CAC, CTR, CPL, ROI, and campaign budgets. - Setup landing pages, conduct A/B tests, and optimize funnels for better performance. - Oversee content marketing, email campaigns, influencer tie-ups, and SEO strategies. - Ensure consistent brand positioning across all touchpoints. - Plan and lead new launches, webinars, and partnerships. - Monitor performance KPIs, report directly to the Founders, and make data-driven decisions. - Use tools like Google Analytics, Meta Business Suite, and HubSpot for analytics and reporting. - Drive experiments across various marketing channels for continuous improvement. Qualifications: - Bachelors or Masters degree in Marketing, Business, or related fields. - Minimum of 7 years of marketing experience, with at least 2-3 years in a leadership role. - Proven expertise in performance marketing, preferably in EdTech, D2C, or SaaS industries. - Strong understanding of marketing analytics, CRM funnels, and conversion tracking. - Excellent communication, leadership, and project management skills.
