Associate Manager, Product Management, Asha Kiran

Job Description

About our Organization The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all. We are a collective of some of India s best leaders and entrepreneurs from across the industry, academia, government, and development sectors. Who are we solving for in the Asha Kiran program women farmers who are landless, marginal, and small landholders they have an average family size of 5-6 members they are dependent on unpredictable wage labor the male members of the families migrate in distress for work they need diversified sustainable income: to withstand life shocks improve their food income security improve assets savings get access to safety nets and financial instruments What are we solving for in the Asha Kiran program The Asha Kiran program aims to catalyze impact at scale by partnering with the private sector and government, to implement livelihood interventions ( Goatry ) for women in poor households. These involves better understanding of user demands and to create incentives for markets to participate and leverage government resources to solve for: infrastructure (cold chain, Information Technology) Standardisation of rearing practices forward backward linkages for farmers Collectivisation through community institutions (SHGs) The program currently has 2 modules Acquisition - Responsible for enrolling/mobilising didis into the program Adoption - Responsible for end-to-end design and development of tools and processes which includes user research, best practices, evaluation and sustenance. What are some of the principles/approaches we use First principles thinking Human-centred design (thoughtful, action-oriented, experimental iterative process) with a gender lens (unbiased and reflective approach) Systems thinking (analytical, stakeholder-oriented and holistic) Strategic planning (result-oriented, logical coherent with clearly defined outcomes, grounded on the current realities) Being Detail Oriented, Data-centric Action biased is critical for success in this role. What will you do Take ownership of the entire product development process for the adoption module, encompassing the identification and definition of problem statements, the design and development of scalable solutions, and piloting of these solutions prior to their deployment in the operational environment. Develop the framework for the program, establish key performance indicators (KPIs) for the adoption module of the program Develop a strong data lens to evaluate ground operations and identify problem statements and advise on improvement. Actively engage in gathering user insights both from field observations and data analysis to enhance the user experience consistently. Implement a strategic plan to streamline program implementation. Collaborate and align with key program partners (primarily operations counterpart) and stakeholders to deliver on new launches.. What will help you succeed in this role Past work experience in designing or developing products/ programs in a 0-1 system, or has initiated and driven new activities in a established program Embracing ambiguity while ensuring clear direction for short-term and medium-term growth strategies. A strong ability to influence stakeholders and get things done A bias for action and collaboration Demonstrated experience on strong project management capabilities. . Past experience of Quant or Qualitative User research will be a plus. Past experience of UI/ UX design for offline operations/ programs will be a plus. Who are we looking for in this role At least 1 years of exclusive work experience in Product development or Strategy or User research. Overall work experience of 3 - 6 years. The role shall be based out of Lucknow . Written and spoken fluency in Hindi and English Willingness to stay and travel in deep rural areas. The role requires travel for at least 50% of time to rural areas. We aspire to be an inclusive and diverse organisation and encourage qualified individuals to apply irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity.