Associate Manager II - Growth ( Social Media Marketing )

Job Description

Know what makes you a Navi_ite : 1.Perseverance, Passion and Commitment Passionate about Navis mission and vision Demonstrates dedication, perseverance and high ownership Goes above and beyond by taking on additional responsibilities 2.Obsession with high quality results Consistently creates value for the customers and stakeholders through high quality outcomes Ensuring excellence in all aspects of work Efficiently manages time, prioritizes tasks, and achieves higher standards 3.Resilience and Adaptability Adapts quickly to new roles, responsibilities, and changing circumstances, showing resilience and agility Responsibilities : Scale the brands social media channels by crafting and ideating strategies to boost brand visibility, engagement, and reach. Ideate and script engaging content that aligns with the brands voice and appeals to the target audience. Participate in video content creation, bringing authenticity and personality to the brand's social media presence. Plan and launch social media campaigns that drive marketing objectives, including product promotions and brand storytelling. Analyse and track the performance of social media campaigns, using metrics to drive insights and improvements, and apply learnings to optimise future strategies. Collaborate with content, design, and marketing teams to ensure a unified brand message across all channels. Identify, engage, and manage relationships with influencers to amplify the brand's message and reach. Work with influencer agencies to create and manage campaigns that align with brand goals and resonate with audiences. Create detailed briefs for influencers, ensuring content consistency and quality. Key Skills Required : 4-5 years of relevant experience in social media management and influencer marketing. Proven track record of scaling social media channels successfully in previous roles. Proven ability to ideate, script, and produce engaging social media content, including video. Experience in identifying, engaging, and managing relationships with influencers and influencer agencies. Innovative and creative approach to content creation and campaign management.