Associate General Manager

Role Overview: You will be responsible for leading and executing sales development initiatives in the steel/stainless steel industry to drive revenue growth, customer satisfaction, and market expansion. Your role will involve overseeing sales planning, business development, receivables, customer relationships, and competitive intelligence. Key Responsibilities: - Achieve Sales Targets - Generate and convert enquiries into confirmed orders. - Coordinate with logistics, plant, quality, and commercial teams for material allocation and dispatch. - Maintain accurate and updated CRM inputs (C4C system). - Grow volume from existing customers and onboard new customers. - Provide pre-order approvals and customer handholding. - Manage Receivables - Collect advances as required and manage ageing stock clearance. - Develop and Maintain Customer Relationships - Maintain healthy and strategic client relationships through regular visits and interactions. - Respond to customer complaints promptly and offer value-added solutions. - Work to increase customer share and MOU fulfillment rates. - Support Business Development Initiatives - Act as a brand ambassador in the region. - Support marketing and product teams in brand visibility and product launches. - Help identify new business opportunities and customer segments. - Market & Competitor Intelligence - Gather and share market trends, customer insights, and competitor pricing. - Build relationships with industry influencers and channel partners. - Provide feedback to leadership for strategic planning.,