Job Description

Associate Email Marketing Specialist Associate Email Marketing Specialist ShopLC US Jaipur, Rajasthan i-Mittali. Sakhija@vaibhavglobal. com Posted : 23 hours ago Vaibhav Global Ltd (VGL) Company Overview: . Shopping Experience: . Acquisitions: Mindful Souls B. V. : In FY23-24, VGL acquired Mindful Souls B. V. , a Netherlands-based e-commerce company specializing in subscription-based online sales of fashion jewelry, gemstones, and lifestyle products. This acquisition is expected to leverage VGL's sourcing and manufacturing strengths while enhancing digital business capabilities. . Environmental and Social Responsibility: VGL is committed to sustainable business practices and renewable energy initiatives. The company's SEZ unit in India received the Excellence Award for IGBC Performance Challenge 2021 for Green Built Environment, reflecting its dedication to environmental sustainability. VGL's Your Purchase Feeds. . . initiative has provided 87 million meals to school children in India, the US, and the UK. The company encourages employees to donate at least two hours each month to charitable causes, tracked through its performance system. VGL is also a Great Place to Work (GPTW) certified organization. Shop LC Overview: Shop LC, a VGL subsidiary, was established in Austin, TX in 2007 and now broadcasts live to 75 million homes in the US. The growing e-commerce presence is supported by the website Shop LC . Shop LC ships approximately 25, 000 products daily to US customers and employs around 550 people in various operational roles. The US is VGL s largest market, contributing 68% to consolidated revenue. TJC Overview: TJC, another VGL subsidiary, was established in London, UK in 2006 and broadcasts live to 25 million homes in the UK. The company s e-commerce presence is supported by the website TJC . TJC ships approximately 12, 000 products daily to UK customers and employs around 220 people in London, with extended teams in India. Shop LC Germany Overview: Launched in 2021 from Dusseldorf, Germany, Shop LC Germany TV & e-commerce is a new market with significant growth potential. The business currently reaches 27 million households and is expanding. The e-commerce site can be accessed at Shop LC Germany . Our Purpose: Delivering joy. Our Vision: Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products. Our Mission: To deliver one million meals per day to children in need by FY40 through our one-for-one meal program: your purchase feeds. . . Our Core Values: Teamwork Honesty Commitment Passion Positive Attitude Position Overview: We are looking for an Associate Email Marketing Specialist to drive customer retention and repeat purchases through strategic campaign management within Salesforce Marketing Cloud (SFMC). This role focuses on developing and executing targeted email campaigns for paid-acquired customers, analyzing campaign performance, and optimizing email journeys. The ideal candidate will leverage SFMC's Journey Builder, manage data segmentation, and collaborate cross-functionally to ensure cohesive messaging and compliance. They will also conduct comprehensive customer analysis to enhance personalization and drive impactful results. Roles & Responsibilities: SFMC Campaign & Journey Management: This includes the end-to-end execution of email campaigns, particularly for paid-acquired customers, and the creation and optimization of email journeys using SFMC's Journey Builder. Performance Analysis & Optimization: This involves monitoring KPIs, generating detailed reports, conducting A/B testing, and using analytical insights to improve campaign effectiveness and drive better results. Data Management & Segmentation: This covers building and managing data extensions within SFMC to create targeted audience segments, enabling personalized communications and enhancing customer engagement. Paid-Acquired Customer Focus: This is the focus on the daily campaign planning, creation of dedicated journey flows, and reviewing/optimizing email journeys, specifically for customers that are acquired through paid channels. Post-Purchase & Product-Specific Journeys: Developing and managing email journeys that are focused on post purchase actions, and also journeys that are product specific, in order to increase customer satisfaction and repeat customers. Note: While the current focus is on email marketing, there may be future opportunities to expand responsibilities to include SMS and push notification campaigns within SFMC. Qualifications & Skills: Proficiency in Salesforce Marketing Cloud (SFMC) for campaign management and automation. Strong analytical skills for performance reporting and data-driven optimization. Experience in data segmentation and audience targeting for personalized email campaigns. Understanding of email marketing best practices, compliance, and legal regulations. Ability to collaborate cross-functionally and communicate effectively with various teams. The Perks: Competitive salary and benefits package. Opportunities for professional growth and development. A dynamic and collaborative work environment. The chance to be part of a growing e-commerce platform with a global customer base. Work-life balance with flexible working options. Reporting: The Associate Email Marketing Specialist will report to the Head of Email Marketing at VGL Group. Job Location: Jaipur, Rajasthan Job Overview Compensation 5, 00, 000-6, 00, 000 Yearly Level 3 Jaipur, Rajasthan Experience 1 - 2 Years Qualification Graduation Work Mode: Onsite