Job Description

Associate Director - VM (International Brands) 1. Visual Merchandising Strategy Development Develop and implement the overall visual merchandising strategy for the brand/store. Align the visual display with the brand s identity, target customer base, and marketing campaigns. Work with the marketing and product teams to understand product launches and seasonal themes to incorporate into the displays. 2. Store Layout Product Display Optimization Oversee the design and layout of product displays in-store to optimize product visibility and sales. Ensure that store layouts are conducive to the flow of traffic and facilitate a positive shopping experience. Regularly assess and refresh visual displays based on sales data, customer feedback, and seasonal trends. 3. Team Leadership and Management Lead and manage the visual merchandising team, ensuring alignment with company goals. Train, motivate, and develop team members to maintain high standards of visual merchandising. Delegate tasks and ensure the team meets set deadlines for creating and maintaining displays. 4. Inventory and Stock Management for Displays Work with store management and merchandising teams to ensure appropriate stock levels for display purposes. Coordinate product replenishment and stock rotation to ensure displays remain fresh and relevant. 5. Brand Consistency and Compliance Maintain a consistent visual standard across all stores, ensuring uniformity in the execution of visual merchandising. Ensure compliance with brand guidelines and store-specific visual standards. Conduct regular audits to assess the adherence to these standards. 6. Sales Performance Analysis Analyze the impact of visual merchandising efforts on store sales and customer traffic. Track key performance indicators (KPIs) like conversion rate, sales per square foot, and average transaction value. Make data-driven adjustments to visual merchandising strategies to maximize sales and customer engagement. 7. Collaboration with Cross-Functional Teams Collaborate with marketing, store operations, and buying teams to align visual displays with promotions, seasonal trends, and new arrivals. Ensure that visual merchandising supports overall marketing campaigns and seasonal objectives. 8. Trend Analysis and Innovation Stay up-to-date with visual merchandising trends and incorporate new ideas into the store s displays. Experiment with new materials, props, and technologies (such as digital displays) to enhance the visual appeal of stores. Research competitors and industry trends to maintain a competitive edge. 9. Customer Experience Enhancement Ensure that visual merchandising is customer-centric, enhancing the in-store experience and creating an immersive brand atmosphere. Use visual merchandising to communicate product features, promotions, and brand stories effectively. 10. Budget Management Manage the budget for visual merchandising, ensuring that resources are utilized effectively and cost-efficiently. Ensure that the visual merchandising efforts are within budget while still achieving impactful displays.