Associate Director - Product Marketing

Job Description

ZeOmega is seeking an exceptional Associate Director of Product Marketing to lead our marketing initiatives, ensuring they are in sync with the companys strategic growth plans across diverse business verticals. The ideal candidate will have profound market insights, allowing them to create competitive positioning, articulate key value propositions, and develop compelling content that deeply resonates with our customers. Collaborating closely with the leadership team, Director of Product Marketing will be responsible for driving various initiatives to support pipeline, revenue growth and customer satisfaction. Role & responsibilities Primary Objectives: Product Marketing: Execute outbound marketing activities aimed at generating product awareness, differentiation, and demand. Market Education: Develop initiatives to inform and educate target markets about the value and competitive advantages of our products and services. Product Collateral Management: Serve as the central repository for all product collateral. Standardization: Define and standardize training materials, product guides, presentations, sales tools, stationery, colours, logos, end-user documentation, and packaging for both internal and external use. Collateral Matrix Implementation: Develop and implement a comprehensive collateral matrix to ensure appropriateness for various occasions and objectives. Digital Presence: Build a robust digital presence across earned, owned, and paid channels to enhance brand awareness, consideration of ZeOmega's services, and lead capture. Secondary Objectives: Sales Support: Foster a satisfied and motivated sales force through effective marketing collateral. Internal Marketing Collaterals: Create marketing materials for internal functions. Marketing Programs: Design short-term marketing programs aimed at achieving specific marketing goals. Functional Expertise: Leverage knowledge in processes, tools, and techniques to plan and execute marketing collateral. Cross-Functional Collaboration: Maintain excellent personal rapport with Sales, Business Development, Brand, and other marketing functions. Campaign Leadership: Craft persuasive materials and lead focused campaigns to build awareness and engagement. Messaging: Develop compelling messaging that resonates with target audiences. Skill Sets: Communication: Exceptional communication skills to understand and address the needs across various functions within the company. Design Acumen: Keen eye for contemporary design concepts and their execution. Timeliness: Strict adherence to delivery timelines. Creativity and Analysis: Blend creativity and analytical prowess to elevate our products in the market. Quality & Reporting: Metrics Development: Develop and periodically report relevant metrics to measure the effectiveness of marketing campaigns and investments. Quality Assurance: Design and develop an internal marketing quality assurance process to ensure materials and communications align with strategic needs. Stakeholder Collaboration: Actively collaborate with all internal stakeholders to capture input, perspectives, and client insights prior to marketing launches. Preferred candidate profile Educational Background: Bachelors degree in marketing, Business, Design, or a related field. An advanced degree is a plus. Professional Experience: 10+ years of combined experience in a marketing leadership role, preferably in the professional services industry. Global Experience: Experience working across time zones is desirable. Perks and benefits