Associate Director - Non Biddable

Job Description

Description Position at GroupM Nexus Job Title: Associate Director - Non-Biddable, GroupM Nexus The GroupM Nexus teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies and Agencies clients, including the activation and execution of dynamic media campaigns. The GMS Activation Specialist team creates an effective link between Campaign delivery team and GM Activation specialist, GroupM Nexus Buying, GroupM Nexus media Plan, GroupM Nexus Digital AdOps and other GroupM Nexus Activation Specialist Teams. The GroupM Nexus Activation Specialist team ensures that briefs are reviewed with Campaign Delivery team and set expectations. Ensure creation and delivery of integrated media solution for every implementation campaigns. Also ensures that GroupM Nexus Activation specialists meet clients expectations by achieving campaign KPI s timely and through embedding operational excellence. Reporting of the role: This role reports to the - Business Director 3 best things about the job: You would be working in one of the most exiting agencies Client that supports and encourages innovative and exciting work Scope to work on various target segments Measurement of success In three months: You would have complete knowledge of relevant categories. Total understanding of the various agency functions You would have been able to understand the client working style and deliver on their day-to-day requirements and start building relationships with the key decision makers within the current pipeline In six months: Demonstrate good understanding of clients business and challenges and ability to apply the knowledge in the formulation of campaign strategy and recommendation. Build a good relationship with clients, internal and external stakeholders, and partners Proactively drive the business initiatives and response to the client requirements briefs. Have full understanding of what is happening on client s business work accordingly Ability to start leading long term short-term media planning for the client In 12 months: Established strong team and Client relationship and receive great feedback from co-workers and key client contacts Been the source of what s new and emerging in media technology to deliver new and innovative Client solutions Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level Planning Strategy: Ensure holistic thinking is carried across channel planning and outcomes that can be clearly measured. What your day job looks like: Plan and execute offline media campaigns. Co-ordinate with internal and external stakeholders for creatives, content and copies. Interact with client for briefs, approvals and feedbacks Influencer marketing - Tap on opportunities with existing and new set of clients and pitch them ideas. Keep a tap on relevant trending topics to suggest real time social media posts and content around the same. Reporting and responding to queries on brands social media pages What you will need: At-least 7+ years experience in media strategy / TV planning / execution / account planning Comfortable making presenting annual, quarterly media strategy plans. With an experience of various responsibilities within the media ecosystem. Should know offline marketing. Knowledge of digital marketing would be a plus. Go getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude dare for innovation. Working knowledge of all tools - TGI, BARC, MAP, IRS. Knowledge of digital tools (COMSCORE, Similarweb, Google trends, etc) would be a plus. Experience working with multiple stakeholders. About GroupM GroupM - Discover more about GroupM at www.groupm.com . Follow @GroupMAPAC on Twitter Follow GroupM on LinkedIn - https: / / www.linkedin.com / company / groupm About India At GroupM India, there s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.