Associate Director, Campaign and Insights

Role Overview: You are a self-starter individual with experience in analytics, preferably from the Banking and financial services industry. Your key competencies include a strong background in data analytics and reasoning, familiarity with campaigns, and exposure in running always-on digital campaigns. Your role will focus on utilizing MarTech and performance marketing across channels to deliver the desired ROI. You should be able to manage ambiguity with customer focus, collaborate effectively, and have an aptitude for learning and improvement. Key Responsibilities: - Deliver analytics insights and optimize campaigns - Develop and execute end-to-end analytics solutions for digital marketing initiatives - Provide timely business insights and act as a subject matter expert for designing appropriate analytical solutions - Prepare monthly WRB analytics packs and highlight key trends to management - Work with cross-functional teams to deliver initiatives with data-led insights - Utilize MarTech platforms and tools to optimize digital marketing campaigns, customer segmentation, and targeting efforts - Manage end-to-end campaigns, including designing, execution, tracking, and developing financial models - Ensure effective governance on campaigns and lead management through regular forums and performance reviews - Communicate findings to business stakeholders in a simplified manner - Prioritize and manage expectations across stakeholders - Coach and mentor juniors on analytical reasoning and technical skills - Continuously improve operational efficiency and effectiveness of processes - Ensure effective management of operational risks and compliance with internal policies and external regulations Qualifications: - Education: MBA or Post Graduate degree - Training: At least 5 years of relevant experience in analytics, with 2+ years in digital marketing and the banking industry About the Company: Standard Chartered is an international bank with a history of over 170 years, committed to making a positive difference for clients, communities, and employees. The bank values diversity, challenges the status quo, and strives for continuous improvement. Standard Chartered aims to drive commerce and prosperity through its unique diversity and promises to be here for good. The company celebrates unique talents, advocates for inclusion, and values behaviors that prioritize integrity, innovation, and collaboration. Please note: The additional details of the company were not explicitly mentioned in the provided job description.,