Associate Director Brand

8 - 12 years

11.0 - 15.0 Lacs P.A.

Gurgaon

Posted:2 months ago| Platform: Naukri logo

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Skills Required

SANBrand positioningSocial mediaHealthcareMarket researchBrand awarenessAssociate DirectorDigital marketingGamingMedia planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

Gurgaon Key Responsibilities - Analyse brand positioning and consumer insights. - Lead the creative and brand positioning of our product(s). - Grow our brand and build communities among Real Money Gaming enthusiasts. - Conceptualised and executed brand campaigns across all digital and offline media. - Translate brand elements into plans and go-to-market strategies. - Should lead our player engagement plan and devise region-specific strategies based on the gathered insights. - Manage a team of marketing people working on brand initiatives. - Lead creative development efforts for our product(s) for all social media platforms .- Lead the social media strategy for our games and create engaging campaigns across platforms. - Measure and report the performance of all marketing campaigns, and assess ROI and KPIs. - Monitor market trends, and research consumer markets and competitors activities. - Work closely with media planning agencies, production houses and market research companies. Qualifications skills required - 8+ Years of experience in Branding, Brand Positioning and Digital Marketing. - Proven working experience as a Brand Manager or an equivalent position. - Prior experience in real-money gaming, particularly fantasy sports, will be a plus. - Proven ability to develop brand and marketing strategies and communicate recommendations to executives. - Experience in identifying target audiences and devising effective campaigns. - Excellent understanding of the full marketing mix. - Strong analytical skills partnered with a creative mind. - Data-driven thinking and an affinity for numbers. - Outstanding communication skills. - Up-to-date with the latest trends and marketing best practices Be a part of Junglee Games to: Value Customers Data - Prioritize customers, use data-driven decisions, master KPIs, and leverage ideation and A/B testing to drive impactful outcomes. Inspire Extreme Ownership - We embrace ownership, collaborate effectively, and take pride in every detail to ensure every game becomes a smashing success. Lead with Love - We reject micromanagement and fear, fostering open dialogue, mutual growth, and a fearless yet responsible work ethic. Embrace change - Change drives progress and our strength lies in adapting swiftly and recognizing when to evolve to stay ahead. Play the Big Game - We think big, challenge norms, and innovate boldly, driving impactful results through fresh ideas and inventive problem-solving. Avail a comprehensive benefits package that includes paid gift coupons, fitness plans, gadget allowances, fuel costs, family healthcare, and much more.

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New York New York

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