Associate- Digital Marketing

Job Roles & Responsibilities:

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Key Responsibilities:

CRM & Martech Ownership

• Develop, implement, and manage digital marketing campaigns.
• Oversee and execute campaigns across various digital channels including SEO/SEM, email, social media, and display advertising.

Analytics and Reporting:

• Use analytics tools to measure the effectiveness of campaigns.
• Prepare reports and present them to the management team.

Email Marketing:

• Own the email channel end-to-end—calendar planning, list management, dynamic personalisation, testing, and deliverability.
• Segment lists and personalize email content to improve engagement.
• Report on open, click, and conversion metrics; iterate for continual improvement.

Cross-Functional Collaboration:

• Work with cross-functional teams to ensure alignment and integration of marketing strategies.
• Liaise with external vendors and agencies when necessary.
• Knowledge of SEO tools and techniques.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional development and career growth.

A collaborative and innovative work environment with experts.

Technical Skills:

• Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Knowledge of SEO tools and techniques.
• Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot).

Personality & Interpersonal Skills:

• Good understanding of current digital marketing concepts, strategy, and best practices.
• Self-starter with a growth mindset who is eager and able to learn new tools, tactics, and technologies quickly
• Proficient in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
• Excellent written and verbal communication skills.
• Strong analytical skills and data-driven thinking.
• Ability to manage multiple projects simultaneously.
• Comfortable working under tight deadlines in a fast-paced, results-oriented environment

Qualifications:

•      Bachelor’s degree (Marketing, Communications, Business, etc.) or final-year student at a wellknown Mumbai college (e.g. KPB Hinduja, Narsee Monjee, Mumbai University, IIDE, etc.) •      Minimum of 2 years of experience in digital marketing or related field.

Location:

Nariman Point, Mumbai Working Days: - Monday to Friday in work from office mode