Associate - Digital Marketing Analyst

As a Digital Marketing Analyst at Beghou Consulting, you will play a crucial role in executing, optimizing, and analyzing marketing campaigns across various channels to enhance engagement, lead generation, and conversion. Your focus will be on leveraging automation, analytics, and technology to deliver impactful marketing programs. Here's what you will be responsible for: - Execute end-to-end campaign strategies across paid, owned, and earned channels such as email, website, and digital platforms. - Manage and optimize marketing automation workflows to facilitate lead generation and nurturing. - Oversee email marketing campaigns, including setup, quality assurance, deployment, and A/B and multivariate testing. - Utilize data to evaluate, analyze, and optimize campaigns by tracking key performance indicators (KPIs) and identifying trends for future enhancements. - Conduct data segmentation to target the right audience and enhance customer journey experiences. - Collaborate with cross-functional teams and internal/external partners to align campaign objectives and messaging. - Utilize Marketing Technology (MarTech) tools to automate, personalize, and measure campaign performance. - Provide actionable insights to enhance engagement rates, conversion, and return on investment (ROI). To excel in this role, you should possess the following qualifications: - Bachelor's degree in Marketing, Business, or a related field. - 2-4 years of experience in digital marketing, marketing analytics, or campaign operations. - Hands-on experience with marketing automation platforms like HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, etc. - Strong understanding of email marketing, A/B testing, and campaign quality assurance processes. - Proficiency in data analysis, segmentation, and reporting using tools such as Excel, Google Analytics, or similar platforms. - Working knowledge of MarTech tools and campaign performance measurement techniques. - Proficiency in web analytics tools like GA4, Adobe Analytics, Excel, and SQL for analysis. - Excellent communication, collaboration, problem-solving skills, attention to detail, and a sense of ownership. Joining Beghou Consulting means being part of a collaborative and values-driven team that emphasizes technical excellence, analytical rigor, and personal growth. Whether you are passionate about AI innovation, commercialization strategies, or data-first solutions in life sciences, this is where you can truly make an impact. Please note that Beghou Consulting may use artificial intelligence (AI) tools in the hiring process to support recruitment activities. However, final hiring decisions are made by humans, ensuring a fair and unbiased selection process. If you have any questions regarding data processing, please feel free to reach out to us for more information.,