Assistant Manager/Deputy Manager, CRM

Job Description

At ATS HomeKraft, we are continuously growing and expanding our portfolio, as a result, we are always on the lookout for talented candidates to strengthen our team of passionate people If you share the same passion as we do, we would like to hear from you! Send us your info today at careers@homekraft.in Assistant Manager/Deputy Manager, CRM Reports To: AGM/GM | Job Level: AM/DM | Position Type: Full time | Location: Delhi NCR Position Summary: We are seeking a detail-oriented and proactive candidate for our CRM Department to support backend operations. This role is primarily focused on maintaining and managing large volumes of customer data in Excel, ensuring accuracy, and generating reports to support business decisions. Minimum Requirements: Advanced MS Excel (VLOOKUP, Pivot Tables, Macros, Conditional Formatting, Data Validation) Experience with CRM tools (preferred: Salesforce, Zoho, HubSpot, Freshworks, etc.) Knowledge of consumer trends & trade practices. Data analysis and reporting. Attention to detail and high accuracy in data handling. Strong organizational and time-management skills. Good communication and team coordination skills. Key Responsibilities: Maintain, update, and clean customer data using Excel spreadsheets and other tools. Preparation of Monthly/Annual Collection plan, Overseeing the preparation of weekly MIS reports and ensuring streamlined cash-flow Create and manage reports, dashboards, and trackers to monitor CRM KPIs and customer engagement metrics. Perform data validation, duplication checks, and segmentation to ensure data accuracy. Coordinate with the marketing, sales, and customer support teams to provide backend support for campaigns and customer lifecycle management. Analyse data trends and provide actionable insights to improve CRM strategies. Assist in setting up workflows, automations, and triggers in CRM tools (e.g., Salesforce, Zoho, HubSpot). Maintain proper documentation and SOPs for data management processes. Support UAT and implementation of new CRM features or integrations as required. Handle bulk data uploads, exports, and backups regularly. Key Performance Measures: Issuance of documents within TAT. Maintaining collection data and demand projection. Interdepartmental co-ordination related to ERP functions. Resolution of Audit queries. Preparation collection MIS and CRM dashboard data. Email at: careers@homekraft.in