Assistant Manager - Retention Marketing

Experience and Skill Set:

1. Strong ownership mindset with the ability to take responsibility for end-to-end tasks and outcomes.

2. Experience of working in a mobile-first company with an app-driven customer base.

3. Deep understanding of Customer Lifecycle Management (CLM), user segmentation, and engagement journeys.

4. Hands-on experience with Marketing Automation and Analytics tools such as CleverTap, MoEngage, Mixpanel, Tableau, Appsflyer, Firebase, etc.

5. Proven ability to design, execute, and optimize campaigns across multiple channels (Email, SMS, Push Notifications).

6. Working knowledge of A/B testing and experimentation for campaign performance improvement.

7. Excellent data analysis skills and ability to drive proactive, data-driven decision making.

8. Strong ability to understand stakeholder roles and collaborate effectively across cross-functional teams.

9. Strong proficiency in Microsoft Excel (reporting, analytics, pivot tables) and PowerPoint (presentations).

10. Excellent communication, analytical, and presentation skills.

11. Ability to lead and manage a small team (12 people) while collaborating effectively with cross-functional stakeholders.

12. Basic knowledge of SQL (good-to-have for campaign data extraction and reporting).

Role and Responsibilities:

1. Take ownership of coupon campaign execution from setup to tracking and performance analysis.

2. Support campaign execution across SMS, Push Notifications, Email, and other engagement channels.

3. Manage wallet upload campaigns to drive transactions and increase customer engagement.

4. Prepare detailed campaign constructs for new experiments, GTM (Go-To-Market) plans, and execution roadmaps - including end-to-end complex coupon creation and management.

5. Assist with business performance metrics like order projections, performance

reporting, and budget tracking to ensure effective ROI of coupon and CRM experiments.

6. Strategize and run growth campaigns focused on both Dormant and Active user segments.

7. Monitor and analyze conversion and engagement metrics to measure campaign effectiveness and recommend improvements.

8. Lead and manage a small team (12 people) while collaborating effectively with cross-functional stakeholders.

Key Success Metrics

1. Improvement in customer retention rates and repeat purchase frequency.

2. Growth in dormant user reactivation and engagement of active cohorts.

3. ROI delivered on campaigns (coupon usage, wallet campaigns, channel performance).

4. Accuracy of order projections and budget control.

5. Campaign performance uplift through A/B testing and segmentation strategies.

Growth Opportunities

1. Exposure to senior leadership and strategic decision-making in growth marketing and online B2C business working.

2. Opportunity to define retention playbooks for millions of customers at scale.

3. Career progression into senior growth and marketing leadership roles.