Assistant Manager - Product Marketing (Brand Team)

Job Description

The CoinDCX journey: building tomorrow, todayAt CoinDCX, we believe CHANGE STARTS TOGETHER You are the driving force that will help us make Web3 accessible to all In the last six years, we have skyrocketed from being India s first crypto unicorn to carrying a community of over 125 million with us To continue maximising the adoption and acceleration of Web3, we are now focused on developing cutting-edge products, addressing accessibility and security challenges, and bridging the gap between people and Web3 technologies While we go ahead and keep dominating the Web3 world, we would like to HODL you on our team! Join our team of passionate innovators who are breaking barriers and building the future of Web3 Together, we will make the complex simple, the inaccessible accessible, and the impossible possible Boost your innovation to an ALL TIME HIGH with us!Inside CoinDCX s Marketing TeamOur Marketing team drives brand awareness and user engagement through creative campaigns and strategic initiatives We re passionate about building a strong brand presence in the competitive blockchain space If you re a marketer who loves pushing creative boundaries, join us in making CoinDCX a leader in the Web3 world Be Part of the Next Moonshot:As an Assistant Manager - Product Marketing (Brand Team), you will play a crucial role in executing marketing operations and collaborating with product and growth teams to drive adoption and engagement Your focus will be on streamlining marketing execution, ensuring effective product positioning, and collaborating with cross-functional teams to develop seamless user communications This role is ideal for someone who thrives in fast-paced environments, understands growth-driven marketing operations, and can manage multi-channel marketing efforts with precision You need to be a HODLer of these 4 to 5 years of experience in product marketing, marketing operations, or brand communications Strong expertise in marketing execution across digital channels, including push notifications, in-app banners, and email marketing Experience in managing cross-functional projects involving growth, product, and brand teams Ability to translate product features into compelling marketing narratives that drive user engagement Strong organisational and operational skills with attention to detail and a solution-driven mindset Creation of GTM strategies for feature launches, product launches Understanding of derivatives trading spot trading is a plus Passionate about crypto, finance, with a learning mindset in a fast-evolving industry Ability to work in a fast-paced, agile environment, balancing strategic planning with hands-on execution You will be mining through these tasksMarketing Operations Management: Own end-to-end marketing operations, ensuring seamless execution of campaigns and product-led marketing efforts Develop scalable marketing playbooks to streamline execution for future campaigns and product launches Manage Push Notifications, Emails, in-app banners, and other on-platform communications, ensuring timely and effective messaging Product Growth Marketing Collaboration: Partner with product managers and growth teams to strategize and implement marketing initiatives for new and existing product features Collaborate with cross-functional teams (SEO, social media, PR, and community) to align product marketing with campaign releases and user engagement strategies Conduct periodic reviews of product funnels to optimize marketing communication, ensuring consistency and effectiveness Agency Cross-Team Collaboration: Work closely with agencies, copywriters, designers, and video creators to bring marketing strategies to life with engaging content Coordinate with the product development team to ensure marketing messaging aligns with product updates and feature rollouts Align with the brand team growth team to ensure product marketing initiatives maintain brand consistency and clarity Are you the oneOur missing block You are knowledge-hungry when it comes to VDA and Web3, always eager to dive deeper and stay ahead in this evolving space The world of Web3 and VDA excites you, fueling your curiosity and driving you to explore new opportunities within this dynamic landscape You act like an owner, constantly striving for excellence, impact, and tangible results in everything you do You embrace a We over Me mindset, growing individually while fostering the growth of those around you Change is your catalyst, igniting your passion to build and innovate You think outside the box, unbound by limitations or doubt, always pushing the boundaries of what s possible Perks That Empower You Our benefits are designed to make a lasting impact on your life, giving you the freedom to create a work-life balance that truly suits you Design Your Own Benefit: Tailor your perk package to fit your unique needs Whether you re eyeing a new gadget or welcoming a furry friend into your life, our flexible benefits ensure that you can prioritize what matters most to you Unlimited Wellness Leaves: We believe in the power of well-being Take the time you need to recharge, knowing that your health is our priority With unlimited wellness leaves, you can return refreshed, ready to build and grow Mental Wellness Support: Your mental health is as important as your professional growth Benefit from access to health experts, free counseling sessions, monthly wellness workshops, and regular team outings, all designed to help you stay balanced and connected Bi-Weekly Learning Sessions: These sessions are more than just updates they re opportunities to fuel your growth Stay ahead with the latest industry knowledge, sharpen your skills, and accelerate your career in an ever-evolving landscape