Assistant Manager Performance Marketing

Job Description

Job Description AM - Performance Marketing Who We Are A brainchild of Mohan Lakhamraju, Arjun Nair and Hari Nair, Great Learning started off teaching Data Science to one batch of 28 believers in 2013. This year, with a community of more than 6800+ mentors and expert faculty from industry and academia, Great Learning is catering to students from over 170+ countries. In these 10+ years, we have delivered more than 301 million + hours of learning to more than 10 million + learners, leading to several thousands of rewarding career transitions. Many of our programs have been consistently ranked No.1 in the country for years and this speaks volumes about the quality of work we do amidst such stiff competition in the market. Our university partners include Stanford University, MIT, Northwestern University, the University of Texas at Austin, IIT Madras, IIT Roorkee, IIIT Hyderabad, Great Lakes Institute of Management, SRM University and the National University of Singapore, with several others imminently joining us on the Great Learning Journey. We love our programs and we feel immense pride every time our graduates crack new jobs, new promotions, new roles and start new divisions or startups - but we are never satised and will never stop. Mission Statement - To enable career success in the digital economy (through transformational learning experiences Learn more about us and our journey so far: https://www.mygreatlearning.com/about-us Tell me and I forget. Teach me and I remember. Involve me and I learn Benjamin Franklin Why Join Us EdTech over the last few years has been growing steadily, and COVID has now amplied the focus which is resulting in much larger systemic changes that were long overdue. To put things into perspective, We have established ourselves as one of the best in the world in ed-tech space for professional education / upskill - Awarded as #1 Ed- Tech Startup in the year 2020. Indias EdTech market alone is poised to touch $3.5bn by 2022, and $10.4bn by 2025. Paid users for Skill Development courses are set to grow from 2.31mn users in 2020 to over 8.5mn users by 2025. Demand for new age skills like Data Science, AI, ML, etc., is growing exponentially, and universities worldwide are collaborating with EdTechs to deliver relevant programs. Great Learning has established its roots deeply in the Higher Education & Skill Development category, and is now growing rapidly with a technology-rst approach. The Role Plan, design and execute online customer acquisition campaigns Scale and manage PPC and PPM campaigns across multiple channels like google, Facebook, LinkedIn, etc. Plan and manage social media and content marketing campaigns Work in conjunction with cross functional teams to plan and execute large scale marketing campaigns Measure, analyze and understand marketing metrics to drive marketing decisions Manage email lifecycles to nurture leads and engage with customers Edit / Write content for marketing collaterals such as ad copies, landing pages, etc. Requirements B.Tech. or UG from a reputed institute required Experience: At least 2 years of relevant work experience in digital marketing especially PPC Competency : 1. Experience in executing online customer acquisition campaigns at large scale. 2. Excellent working knowledge of ad platforms like Google AdWords, Display, YouTube, Facebook, ad networks etc. including how to setup campaigns from scratch or modify existing ones 3. In-depth understanding of the online marketing landscape to plan and execute strategies in afliate marketing, search & display marketing, social media and others. 4. Knowledge of leading technology tools used for various marketing campaigns. 5. Go-getter attitude, take complete ownership of the targets as well as delivery portfolio 6. Market intelligence around best practices & current trends. 7. Excellent communication and presentation skills 8. Ability to work in close coordination with senior management on critical time sensitive business initiatives plus. Interview Process General Round - This round will focus on the candidates understanding of the role, the overall tment in the role and the team, the technical knowledge, and the verbal communication skills. Assessment - This round will assess the technical strength of the candidate. General & Cultural Fitment Round with the Senior Management - This round will cover impact, growth, achievement and tment.