Job Description

Role & responsibilities New product development: B2B/B2C Market Understanding of product management, basics of brand in terms of differentiation, agency handling, analytical knowledge, market research, customer mindset etc. Strong understanding about brand, consumer, category To coordinate and follow-up with the design, costing, sales & merchandising team for NPD. Offers : To plan and implement various offers & calculate the effectiveness of the offer basis market analysis BTL: To prepare the POSM material to support the launch & offers, catalogues , price lists, vendor management etc. Collaborates cross-function/ internal and external stakeholders to develop a roadmap and drive products and features from concept to launch in a fast-paced environment. Gross margin: to maintain the gross margin for the channel by getting the right product and price mix. One to one Replacements: Replace the products which are in decline as per the product life cycle & launch relevant products as per current market trends. Collaborating with IB team for NPD; if required Strong in agency coordination for Marketing activities Market understanding, competitor's tracking & analysis Ability to forecast, strong in number crunching and analytics Preferred candidate profile Experience: 3-5 years Education - Post graduate Skills: Excel especially pivot, PPT, number crunching, analytical and forecasting Industry preference: Consumer Durables White goods Flexibility to travel Go getter attitude Perks and benefits