Job Description

Responsibilities: Marketing Strategy Execution Executing integrated marketing campaigns, Account-Based Marketing (ABM), lead generation programs, digital and video campaigns for business growth. Planning and executing outreach campaigns, crafting tailored messaging for different segments and personas. Improving brand visibility through strategic awards and recognition, targeted publications, and a planned digital strategy. Thought Leadership Creating marketing content around AI/ML, LLM, Data Engineering etc. and working with the design and website team to publish assets. Analyzing AI/ML research publications and the latest industry happenings and creating digestible marketing insights, whitepapers, and blogs. Digital Marketing Preparing social media plans and support content creation for various platforms. Planning and executing video campaigns like podcasts for engaging industry experts. Driving online traffic and engagement through digital campaigns, SEO, and social media marketing. Executing campaigns to improve digital distribution of thought leadership content for improving inbound leads. Sales Enablement Pre-sales Working with sales, delivery, practices and alliance partners to create targeted sales enablement materials. Working on pre-sales presentations for client or prospect meetings and proposal responses as per need. Who Are We Looking For 3 to 5 years of experience in B2B marketing, preferably working in an IT or an AI company. Master s degree in marketing is preferred. Understanding of the fundamental concepts of AI, Agentic AI, LLM, Data Analytics, and Prompt Engineering. Experience working on full-funnel campaigns including digital, social media, ABM execution, sales enablement, and lead generation strategies. Experience working with teams to craft compelling messages that captivate audiences and offer them compelling solutions. Proficiency and understanding of managing the corporate website, marketing communications, marketing stack, CRM systems, and analytics to measure performance. Excellent communication, project management, and stakeholder engagement skills. Bonus points if you have: o Experience in managing global IT events and client roadshows. o Hands-on experience with marketing and marketing automation tools. o Exposure to SEO, community engagement and influencer marketing. What We Offer: A playground of creativity working in marketing A chance to work in a dynamic and fast-growing AI company Flexible work environment and professional growth opportunities Unique perks and benefits which we will be glad to discuss in person