Assistant Manager

5 - 7 years

6 - 8 Lacs

Posted:Just now| Platform: Naukri logo

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Skills Required

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Work from Office

Job Type

Full Time

Job Description

Assistant Manager

Experience:

We are hiring an Assistant Manager – Marketing to support brand building, lead generation, and product promotion for our manufacturing business. The role involves digital marketing, market research, product marketing, and coordination with sales & production teams.

Key Responsibilities

Marketing Strategy & Execution

  • Assist in developing annual marketing plans, product positioning, and go-to-market strategies for the manufacturing portfolio.
  • Coordinate and execute integrated marketing campaigns (digital, print, events) to generate qualified leads and strengthen brand presence.
  • Conduct competitor analysis, market trend studies, and customer insights to support strategic decisions.

Product Marketing

  • Work with R&D and production teams to understand product specifications and translate technical features into customer-focused value propositions.
  • Support product launches, including creation of brochures, technical datasheets, presentations, and training materials.

Digital Marketing

  • Manage social media, website updates, SEO/SEM activities etc.
  • Track and optimize performance metrics to improve engagement, lead generation, and ROI.

Sales Enablement

  • Prepare sales tools such as product catalogues, case studies, sales presentations, and customer proposals.
  • Coordinate with the sales team to ensure consistent messaging and timely support for customer visits, trade shows, and exhibitions.

Brand Management

  • Uphold brand guidelines across all marketing materials.
  • Oversee production of marketing collateral, promotional items, signage, and packaging (if applicable).

Events & Exhibitions

  • Plan and execute participation in industry trade shows, conferences, and dealer meets.
  • Manage vendor coordination, booth design, logistics, and post-event reporting.

Analytics & Reporting

  • Track marketing KPIs, campaign performance, lead quality, and customer engagement metrics.
  • Prepare monthly marketing reports and make recommendations for improvement.

Skills Required

  • B2B / manufacturing marketing experience.
  • Strong communication & content writing skills.
  • Knowledge of digital marketing tools & CRM.
  • Ability to understand technical/industrial products.

    Role & responsibilities

Preferred candidate profile

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