Assistant Manager

Assistant Manager

Experience:

We are hiring an Assistant Manager – Marketing to support brand building, lead generation, and product promotion for our manufacturing business. The role involves digital marketing, market research, product marketing, and coordination with sales & production teams.

Key Responsibilities

Marketing Strategy & Execution

• Assist in developing annual marketing plans, product positioning, and go-to-market strategies for the manufacturing portfolio.
• Coordinate and execute integrated marketing campaigns (digital, print, events) to generate qualified leads and strengthen brand presence.
• Conduct competitor analysis, market trend studies, and customer insights to support strategic decisions.

Product Marketing

• Work with R&D and production teams to understand product specifications and translate technical features into customer-focused value propositions.
• Support product launches, including creation of brochures, technical datasheets, presentations, and training materials.

Digital Marketing

• Manage social media, website updates, SEO/SEM activities etc.
• Track and optimize performance metrics to improve engagement, lead generation, and ROI.

Sales Enablement

• Prepare sales tools such as product catalogues, case studies, sales presentations, and customer proposals.
• Coordinate with the sales team to ensure consistent messaging and timely support for customer visits, trade shows, and exhibitions.

Brand Management

• Uphold brand guidelines across all marketing materials.
• Oversee production of marketing collateral, promotional items, signage, and packaging (if applicable).

Events & Exhibitions

• Plan and execute participation in industry trade shows, conferences, and dealer meets.
• Manage vendor coordination, booth design, logistics, and post-event reporting.

Analytics & Reporting

• Track marketing KPIs, campaign performance, lead quality, and customer engagement metrics.
• Prepare monthly marketing reports and make recommendations for improvement.

Skills Required

• B2B / manufacturing marketing experience.
• Strong communication & content writing skills.
• Knowledge of digital marketing tools & CRM.
• Ability to understand technical/industrial products.

  Role & responsibilities

Preferred candidate profile