Assistant Manager - Digital Marketing

Job Description

Role & responsibilities Digital Strategy & Brand Communication Develop and implement a digital media strategy aligned with business goals. Ensure consistent brand messaging across all digital platforms. Manage online reputation and handle crisis communication when needed. Content Creation & Management Create project lead communication strategy & campaigns based on the product lifecycle (launch, sustenance & ready to move in) Oversee the creation of engaging content (text, images, videos, and infographics) for digital platforms. Manage website updates, blogs, and newsletters to enhance brand engagement. Collaborate with agency designers, copywriters, and video editors to produce high-quality content. Social Media & Community Management Monitor social media campaigns across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.). Manage & Engage with online communities, respond to comments, and monitor brand mentions. Track social media performance and optimize content strategy accordingly. Analytics & Performance Tracking Monitor and report key performance indicators (KPIs) for digital campaigns. Adjust strategies based on performance insights to improve engagement and conversions. Preferred candidate profile Bachelors/Master’s degree in Marketing, Mass media Communications or English literature. 5-8 years of experience in digital marketing, social media management, or digital communications. Strong communication, writing, and storytelling skills. Knowledge of graphic design tools (Canva, Adobe Photoshop, or Illustrator) is a plus. Added Skill sets: Certification in Google Ads, Social Media Marketing, or Digital Marketing. Experience in PR, influencer marketing, or brand collaborations.