Assistant Manager - Brand & Communication

AIRWORKS COMMERCIAL MRO

REPORTS TO

RESPONSIBILITIES

• Drive marketing & communication initiatives aligned with business goals.
• Coordinate with stakeholders to develop creative briefs and campaigns.
• Create marketing collateral, AVs, and visibility materials.
• Support events, webinars, conferences, and industry participation.
• Manage vendors for creative, merchandising, and gifting outputs.
• Develop localized content, newsletters, and success stories.
• Support internal and external communication programs.
• Manage digital/social media (SEO, SEM, LinkedIn, website, performance marketing).
• Execute multi-channel campaigns for awareness and lead generation.
• Assist in product positioning, messaging, and GTM strategies.
• Track customer experience and campaign KPIs for improvement.
• Monitor competitors, market trends, and customer insights.
• Collaborate with Business Development and central Brand teams for execution.

Qualifications :

• 5-6 years of experience in brand management, marketing & communications, preferably in B2B sector including services/ aviation.
• PGDM/ MBA in Marketing and/or Communications.
• Knowledge of employment laws and regulations.

SKILLS REQUIRED

• Strong thinking and storytelling skills with ability to crystallise consumer insight with ability to translate business objectives into compelling marketing campaigns.
• Hands-on experience in campaign execution across ATL, BTL and digital media.
• Excellent people and stakeholder management skills, with ability to work across internal teams and agencies/ vendors
• Agile, Adaptable and Results-Oriented: Problem-solving skills with the ability to multitask and prioritize, to deliver measurable results within tight timelines.
• Proficient in analysis (campaign), data management, and MS-Excel to interpret trends and customer insights for decision making and performance improvement.
• Understand ground requirements and work ahead of time for timely production.
• Experienced in dealing with a wide variety of stakeholders and vendors.
• Creative mindset with strong written and verbal communication skills
• Strong organizational skills and attention to detail.
• Capability to communicate complex ideas in everyday language.
• Enthusiastic, flexible, technically curios, having willingness to learn.
• Familiarity with MRO/ Aviation terminologies and design software (Photoshop/ InDesign/ Canva or other AV/ animation software) is an added benefit.