Assistant Brand Manager

Job Description

Position – Assistant Brand Manager Location -Delhi Experience – 2 to 4 Years Role Overview :- This role sits at the intersection of strategy and execution . You’ll work directly with the founder and cross-functional teams to define Rabitat’s voice and visual presence, while also helping bring those ideas to life across channels. From shaping our first brand book to co-leading major campaigns, you’ll play a pivotal role in building something enduring. Key Responsibilities Brand Foundation & Identity Collaborate with agencies and internal teams to co-create the brand tonality, visual identity, and brand playbook Translate strategy into design and content guidelines for all brand touchpoints Support creation of brand templates, moodboards, and style guides for internal use Campaigns & Storytelling Help plan and execute major brand campaigns , including product launches, category storytelling, and digital-first activations Write creative briefs and manage timelines, reviews, and deliverables with internal and external teams Contribute to content ideas and visual storytelling across media formats Brand Consistency Across Touchpoints Review and maintain brand alignment across website, packaging, social, email, and advertising Collaborate with marketing and product teams to ensure every customer-facing experience reflects the brand correctly Support creation of packaging experiences, product inserts, and in-store elements Customer Insight & Market Research Analyze customer reviews, community feedback, and social conversations to extract actionable brand insights Track cultural trends and competitor moves to keep the brand fresh and relevant Conduct mini-tests and pilots to validate new brand directions Ideal Candidate Profile Must-Haves 2–4 years in brand, marketing, or creative roles—preferably in D2C, FMCG/FMCD, or a consumer-focused agency Ability to think conceptually about brand identity and storytelling. Show more Show less