Assistant Brand Manager – Lakme

Job Title: Assistant Brand Manager – Lakme Colors

Work Location: Mumbai HQ

Function/BU: Beauty & Wellbeing, Marketing

Key Responsibilities

• Social Media Management – Lead and co-partner with social media agency to conceptualize and execute content calendars across Lakmé’s social platforms, ensuring alignment with brand campaigns, culture, communities, and trends.
• Influencer Partnerships – Identify, onboard, and manage relationships with creators (from micro to celebrity) to deliver effective collaborations for quarterly JTBDs.
• Campaign Execution – Drive campaign management (briefing, content review, approvals, go-live, performance tracking).
• Analytics & Optimization – Leverage analytics platforms like Traackr, Adfluence, Google Trends, and more to track category conversations, social metrics, and recommend optimizations.
• Trend Spotting & Innovation – Stay updated on beauty, pop culture, and social media trends to create fresh, relevant, and engaging content strategies.
  

Preferred Skillsets

• Social media & Content Fluency – Healthy platform understanding of Instagram, YouTube, Pinterest, and emerging platforms, with an eye for beauty content and cultural trends.
• Influencer Marketing Expertise – Ability to identify the right creators, conceptualize campaign partnerships, and manage campaigns end-to-end.
• Analytical & Executional Rigor – Comfortable with campaign data, tracking KPIs, and ensuring flawless, detail-oriented execution.