Job Description

Role & responsibilities Assists in developing and executes the marketing & branding strategy to improve market share and reach. Assists in preparing and executing Brand advertising concept, packaging, and promotion. Co-ordinates with sales department to implement & monitor marketing initiatives for the brand. Co-ordinating with key media providers for the Brand Implementation of the strategies to achieve the brand objectives. Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity Coordinates with R&D for product conceptualisation, positioning, new product development etc. Assists in developing and executing plans for brand extension. Keeps track of all brand related expenditures vis--vis budgets. Coordinates with internal & external media agencies for implementation of the Brands strategy. Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements. Implements & tracks attractive sales promotional drives across various levels of trade & consumer franchise. Undertakes all market research for obtaining feedback on various aspects of the brand Tracks performance of brand based on specified criteria. Negotiation with vendors for printing of POS materials and for the BTL activities Preferred candidate profile 2-3 years in Marketing preferably in FMCG Sector Strong understanding of consumer insights and marketing research methodologies. A track record of developing and launching successful brand campaigns. Excellent communication, presentation, and interpersonal skills. Proficiency in marketing analytics and reporting tools.