ASM Trade Ranchi

Job Description

Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas) Pre Launch : Key Result Areas Supporting Actions Building the Go To Market Strategy Support building of the Go to Market Strategy for the challenger brand. Engaging in identifying the ideal customer base to facilitate the propecting and lead generation. Creating the value matrix and strategizing the sales funnel for the product. Identify and curate the sales strategy for the challenger product in a competitive market. Devise a suitable product demand generation methodology. Design the content marketing strategy suitable to the product and target population. Identify and institutionalize the performance indicators /metrics to measure sales progress. Strategize the customer retention plans to enable long-term customer relationships. Strategizing & Creating the business entry blueprint Be instrumental in strategizing and creating the blueprint for the business entry for the brand in a disruptive environment. Set out clear and realistic business goals for the product performance in a competitive market. Plan the budget and resource requirement for the brand entry. Conduct thorough research on the market in terms of the size, consumer trends, perceptions, competition survey, opportunities, barriers, etc. Build the unique value proposition for the challenger product to stand out in a competitive market. Strategize the entry mode and research on whether that is the optimal mode to enter the market. Develop all strategy based collaterals for the product. Post Launch : Key Result Areas Supporting Actions Maintaining sustainable sales potential Plan and drive innovative initiatives to establish and maintain sustainable sales potential for focused products in the market (in addition to regular range of products). Achieving overall sales KPIs and increase market share Designing and implementation of field activation design and implementation Design and implement field activations to increase product adoption and depth by enhancing product awareness. Driving performance of trade schemes and on ground promotions Spearhead and drive performance of Trade schemes and on ground promotions for the challenger brand. Conducting market analysis Conduct regular market analysis by constantly staying current and updated on competition information about product, pricing, and activations. Show more Show less