Art Director

Job title: Art Director

Role overview

The Art Director will lead visual ideation, design execution, and creative storytelling across integrated campaigns and brand initiatives. This role requires a balance of conceptual thinking and hands-on design craft, with strong experience in digital-first brands, integrated communication, and content production.

The Art Director collaborates closely with copywriters, designers, strategists, and account teams to design high-impact creatives that deliver on brand strategy and business objectives.

Key responsibilities

• Creative concept & visual strategy

• Develop design ideas and visual concepts for campaigns across digital, social, print, OOH, and film.
• Translate briefs and marketing objectives into compelling visual narratives and brand stories.
• Build strong visual routes (mood boards, references, look & feel, colour palette, photography style).

• Execution & craft excellence

• Create layouts, master key visuals, social-first assets, and campaign art systems.
• Ensure design consistency, visual hierarchy, and strong craft across all touchpoints.
• Oversee creation of final artwork and guide adaptations across formats and media.
• Video, film & content production
• Lead visual direction for shoots: photography, film, DVCs, social content.
• Supervise video edits, motion graphics, and post-production with editors/motion teams.
• Develop treatment notes, and on-set supervision.

• Team collaboration & leadership

• Work closely with copywriters to build cohesive storytelling (art + copy synergy).
• Mentor and guide junior designers, ensuring clarity of direction and quality of deliverables.
• Present creative ideas confidently to internal teams and clients.

• Tech & innovation

• Leverage AI-assisted design / GenAI tools (Midjourney, Firefly, DALL•E, etc.) to improve creative speed and visualization.
• Stay ahead of new formats, content trends, platform requirements, and design technologies.

• Project & delivery ownership

• Manage multiple projects and ensure timely delivery without compromising design quality, and accurate release of files and specs.
• Ensure all deliverables follow brand guidelines and visual identity systems.
• Strong conceptual thinker with the ability to express ideas visually and emotionally.
• Excellent command of design principles - typography, colour theory, layout, composition.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma/XD.
• Understanding of motion design principles (bonus if hands-on).
• Experience in supervising film shoots, video edits, and post-production workflows.
• Familiarity with AI design tools for visualization and mockups.
• Strong attention to detail and ability to work in a fast-paced, deadline-driven environment.
• Effective collaborator and communicator; able to persuade and present clearly.

Educational qualification

• Advertising / creative agencies
• Branding & design consultancies