Area Sales Manager_ Lloyd _Lucknow Br_

Job Description

Position-Area Sales Manager Region/ State-Uttar Pradesh Job Code/ Requisition ID-1-Gorakhpur Location - Lucknow Branch SBU -LLOYD BU-LLOYD Designation - Deputy Manager/ Manager Position Reports To: Branch Head Educational Qualification-Graduate/MBA Role & responsibilities - . Sales & Revenue Growth: Achieve sales targets for the assigned territory. Drive primary and secondary sales through channel partners. Develop and implement sales strategies to increase market share. 2. Channel & Distribution Management: Appoint and manage dealers & distributors. Strengthen relationships with existing channel partners. Ensure proper stock availability and distribution. 3. Market Analysis & Competition Mapping: Monitor competitor activities, pricing, and market trends. Identify new business opportunities in the territory. Conduct market visits to understand customer needs. 4. Retail & Trade Marketing Execution: Drive in-store branding and promotional activities. Coordinate with marketing teams for product visibility. Organize product training and promotional campaigns. 5. Team Management & Coordination: Guide and support sales executives/field sales officers. Train channel partners on product features and sales techniques. Ensure timely reporting of sales performance and market feedback. Key Skills Required: Strong sales and negotiation skills Dealer & distributor management expertise Market analysis and problem-solving abilities Excellent communication and relationship-building skills Knowledge of consumer durable products (ACs, Refrigerators, TVs, etc.) Proficiency in MS Excel, CRM tools, and sales reporting Preferred candidate profile - Consumer Durable Sales Background, 5 to 12 years of Experience in channel sales in Consumer Durable/Electronic/Electric Industry Perks and benefits - As per industry Norms